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Home » Territory Changes and Deals: June 7, 2019

Territory Changes and Deals: June 7, 2019

June 7, 2019

New Age Beverages, run by former Cott CEO Brent Willis, has agreed to acquire Brands Within Reach (BWR), giving the company US rights to distribute Volvic spring water, Nestea ready-to-drink tea, and Evian (in the natural channel only). BWR was founded in 2003 by former Danone executive Olivier Sonnois, who will join New Age, according to a statement. Other beverage brands in the BWR portfolio include Illy ready-to-drink coffee (formerly distributed by Coca-Cola), Kusmi Tea and Saint-Géron sparkling water.

Plus. Coca-Cola Amatil has agreed to sell its SPC fruit and vegetable processing business to Shepparton Partners Collective for about $27.9 million.

Territory Changes and Deals
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