Beverage Digest. Premium insight, analysis, and data since 1982.
Subscribe
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Subscribe Now
  • Home
    • A Message From the Editor & Publisher
    • Contact Us
  • Newsletter
    • Not Yet Subscribed?
    • Renew
    • Newsletter Archive
    • Latest Insights
    • Topic Browser
    • Multi-user License Inquiry
  • Fact Book
    • Fact Book 27th Edition (Published May 2022)
    • Purchase Historical Fact Books
  • The Coke and Pepsi Systems
    • Not Yet Purchased?
    • Renew Your System Book
    • Download Your System Book
    • Purchase Historical System Books
    • Bottling-Related Articles
  • Alcohol
    • Blue Cloud Articles
    • Blurred Lines
    • Blue Cloud Map (Newsletter subscription only)
  • Events
    • Future Smarts 2022
    • Future Smarts 2021
    • Future Smarts 2020
    • Future Smarts 2019
  • Awards
    • Awards 2022
    • Awards 2021
    • Awards 2020
    • Awards 2019
  • Sponsor
Home » Territory Changes and Deals: June 23, 2020

Territory Changes and Deals: June 23, 2020

June 23, 2020

          KDP Buys Back RC Evansville Territory.  As reported in a June 19 BD email news alert, Keurig Dr Pepper is buying back production and distribution rights for its brands from Royal Crown Bottling of Evansville. The agreement includes RC Cola, A&W Root Beer, Sunkist, 7Up, Snapple and Big Red. While the bottler produces some Dr Pepper for other distributors, it does not have distribution rights for the brands, a spokesman told BD. RC Evansville will continue to distribute Red Bull and Fiji, the bottler said in a statement (RC Evansville does not produce those brands). The transaction is expected to close in the third quarter. KDP is not buying the bottler’s manufacturing facilities, which means production could be handled at a nearby Louisville plant.  New Identity.  RC Evansville will reorganize under a new name, Vision Beverage. “These changes present an opportunity for us to become focused on independent production, enabling our company to expand its capabilities to meet the consumers’ growing and diverse beverage needs,” RC Bottling President Nancy Hodge said in a statement. “We see huge opportunities for growth as an independent producer and co-packer.”  The company now is looking for rising premium and functional brands interested in partnering on manufacturing and distribution, according to Marion Glover of Glover Capital Inc., who is an advisor to the bottler.  Territory.  Royal Crown Bottling distributes in Indiana, Illinois, Kentucky, Missouri, and Tennessee, working from seven distribution centers, according to the company. “Royal Crown Bottling Corp. is a long-time partner and family business that has decided to move in a new direction, and we are pleased that our two organizations reached a mutually beneficial agreement,” KDP said in a statement. “When the transaction closes, we will take over distribution of our brands through our Direct Store Delivery network, which has been performing exceptionally well in our markets. We look forward to delivering excellent service to customers and further growing our brands in this new territory.”

Reyes' Beer Run Continues.  Reyes Holdings’ Harbor Distributing has agreed to acquire most of the assets of Monterey Bay, California-based Elyxir Distributing, Reyes announced last week. The deal, to close in August, includes 2.5 million cases and 1,200 customer accounts with brands including Molson Coors, Heineken and Boston Beer. Reyes, which owns California-based Reyes Coca-Cola Bottling, has purchased a string of beer assets in California in recent years. 

Plus.  Nestlé Health Science has agreed to acquire a majority stake in Vital Proteins, which markets collagen-infused supplements, beverages, and food; Vital will operate as a standalone business  …  Renowned private equity firm KKR & Co and investment firm Capital Peak Partners, founded by former Dean Foods CEO Gregg Engles, have agreed to acquire Borden Dairy from bankruptcy.

Territory Changes and Deals
  • Related Articles

    Territory Changes and Deals: June 23, 2021

    Territory Changes and Deals: June 23, 2022

Popular Stories

  • Bapw 2

    Coca-Cola to Place Powerade Under BodyArmor Management

  • 1 celsius logo

    PepsiCo System to Distribute Fitness Energy Brand Celsius as Bang Transitions Out

Attention Market Strategists

Not a subscriber yet? Get behind closed doors and beyond the mainstream.
Learn More

Latest News

  • 6 stock logos

    Market Spills Plenty of Red For Beverage and Retail Stocks

  • Coca-Cola Boosts Revenue Outlook Even as Execs Look Over Their Shoulders

  • Boston Beer Sees Dew Alcohol Extension as Growth Rising Star

  • Godot lead1

    Store Brand Soft Drinks Show Signs of Life as Inflation Persists

  • 1 celsius logo

    PepsiCo System to Distribute Fitness Energy Brand Celsius as Bang Transitions Out

Beverage-Digest
  • Contact Us
  • Privacy Policy
  • Terms Of Use

© 2022 Beverage Digest.
Design, CMS, Hosting & Web Development :: ePublishing

Follow us on social media