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Home » Coke VEB ‘Entrepreneurial’ Unit Tests RTD Mocktail.
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Coke VEB ‘Entrepreneurial’ Unit Tests RTD Mocktail.

November 30, 2018

Coca-Cola’s Venturing & Emerging Brands unit is experimenting with a new non-alcoholic adult sparkling beverage called Bar None. VEB created the ready-to-drink product for people who don’t wish to indulge during “occasions when alcohol is usually served,” a spokeswoman said. Bar None is essentially a line of bottled premium “mocktails” that mimic popular cocktails, providing temporary or permanent abstainers with a more interesting alternative than club soda or non-alcoholic beer. A website

Alcohol Alternative Launches Marketing Brands




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