Beverage Digest. Premium insight, analysis, and data since 1982.
Subscribe
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Subscribe Now
  • Home
    • Home Page
    • A Message From the Editor & Publisher
    • Contact Us
  • Join in
    • Join our email list!
    • The Breeze Podcast
  • Newsletter
    • Not Yet Subscribed?
    • Renew
    • Newsletter Archive
    • Latest Insights
    • Topic Browser
    • Multi-user License Inquiry
  • Fact Book
    • Fact Book 27th Edition (Published May 2022)
    • Purchase Historical Fact Books
  • Territory Maps
    • Not Yet Purchased?
    • Renew Your System Book
    • Download Your System Book
    • Purchase Historical System Books
    • Bottling-Related Articles
  • Alcohol
    • Blue Cloud Articles
    • Blurred Lines
    • Blue Cloud Map (Newsletter subscription only)
  • Events
    • Future Smarts 2022
    • Past Events
      • Future Smarts 2021
      • Future Smarts 2020
      • Future Smarts 2019
  • Awards
    • Awards 2022
    • Past Awards
      • Awards 2021
      • Awards 2020
      • Awards 2019
  • Sponsors
    • Sponsor Showcase
    • Request Sponsor Kit
Home » Opening Thoughts: February 23, 2022
To access the full article, Subscribe today.

Opening Thoughts: February 23, 2022

February 23, 2022

This week’s issue covers important discussions swirling within the US bottling systems for Coca-Cola and PepsiCo. One story relates to Coke’s new alcohol beverage strategy (pg. 6). The other involves to PepsiCo’s distribution strategy for Gatorade (pg. 2). Make sure not to miss them. Separately, recent product launches including Coca-Cola Starlight (pg. 15) and Nitro Pepsi (pg. 16) got me thinking about how important it is for snack and beverage brands to reach young consumers. As a beverage writer, I am fortunate to have a built-in focus group...

Functional Carbonated Water Opening Thoughts
preview-banner-top preview-banner-bottom

Popular Stories

  • BodyArmor Looks to Become Household Brand, CMO Says.

  • Judge Orders Ousted Bang CEO to Turn Over Social Media Accounts [Documents]

The Breeze with Beverage Digest

An original podcast that brings you into the kinds of conversations that we have here every day at Beverage Digest.
Listen

Latest News

  • Judge Orders Ousted Bang CEO to Turn Over Social Media Accounts [Documents]

  • Non-Carb Retail Results: 2022

  • 1 lead b

    Expo West Fertile Ground for Next Growth Trends

  • 1 liquid iv

    Unilever-Owned Liquid I.V. Focused on $1B Brand Status

  • Lead

    Expo West 2023: Live Updates

Beverage-Digest
  • Contact Us
  • Privacy Policy
  • Terms Of Use

© 2023 Beverage Digest.
Design, CMS, Hosting & Web Development :: ePublishing

Follow us on social media