Beverage Digest is developing new editions of the Coke and Pepsi System books to be released soon.
For those unfamiliar, this research tool maps Coca-Cola and Pepsi franchise territories in the US. The book includes volume breakdowns for the top-10 bottlers in each system, bottling plant locations, and an inventory of headquarters locations.
Last year, BD added a subscription component to the product license that includes updates throughout the year without additional charge. An annual purchase means your maps never go out of date and you get all product enhancements automatically.
Speaking of enhancements, the coming book will include additional map views, and we’ll once again separate the Coke and Pepsi sections into separate books which can still be purchased as a bundle.
We also intend to bring additional analytics to the book by overlaying various demographic data such as household incomes and age, to help readers visualize market forces shaping bottlers’ decisions.
To that end, we’d love to know what demographic and market data would be most useful to you as we integrate data sets into our map views. Just send me an email at email@example.com.
We’ll let you know as soon as the next Coke and Pepsi System book is ready.
– Duane Stanford, Editor & Publisher
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