Brett O’Brien, GM and SVP of PepsiCo’s Gatorade Performance Portfolio, will become CMO of Frito-Lay’s US division. He’ll be succeeded at Gatorade by Mike Del Pozzo, who is currently chief customer officer for Frito-Lay US. The changes are part of
a four-way leadership development reorganization aimed at “growing the next generation of PepsiCo leaders,” PepsiCo Beverages North America CEO Kirk Tanner said in a statement. The changes, which take effect on July 1, include PepsiCo Foods Canada. The Gatorade Performance Portfolio includes protein shake brands Muscle Milk and Evolve.

Tropicana Brands Group, the joint juice venture between private equity firm PAI Partners and PepsiCo, has named William Kelley as CFO. He comes from Treehouse Foods, where he was most recently an EVP and CFO.  

Vita Coco CFO Ken Benmoussa will leave the company on Aug. 31 for an undisclosed role outside the beverage industry, the company announced. A search for a replacement is underway. Benmousssa joined Vita Coco in 2018 to organize finance operations ahead of the company’s October 2021 initial public offering.

Zevia President Amy Taylor, who previously was a key executive at Red Bull North America, will take over as CEO in August for Paddy Spence, who will remain chairman. Zevia produces a line of stevia-sweetened sodas and other beverages.

Former Coca-Cola and Heineken executive Bruce Skala has been named CMO at wing chain Hooters. Currently SVP of marketing, Skala recently partnered with PepsiCo’s Mtn Dew brand for an “Ultimate Wingman” promotion.

Starbucks North America EVP Rossann Williams is leaving the coffee company, the Wall Street Journal reported. The departure of the 17-year Starbucks vet follows the retirement of CEO Kevin Johnson and the exit of General Counsel Rachel Gonzalez. Other departures also have followed the return in April of Founder Howard Schultz as interim CEO. Asia Pacific President Sara Trilling will move to the vacated North America role.