Coca-Cola’s Costa Coffee Pursues Three-Pronged U.S. Strategy
Brand to Launch Canned Flat White Coffee for US Market in December
October 10, 2022
Coca-Cola’s US strategy for Costa Coffee came into sharper focus last week at the NACS convenience retail show. The company unveiled a new ready-to-drink canned coffee for the US market, showed off its Smart Cafe? automated coffee kiosk program, and shed light on plans to add standalone cafe?s. Since buying the UK-based coffee chain in 2019, Coke was forced to...