Singer songwriter Jason Derulo has acquired a stake in organic birch water brand Treo and will be a brand ambassador. The brand was created by Bob Golden, the son of a Snapple tea founder. The drink is distributed in the Northeast by Honickman and is available online.
Former Voss and Health-Ade CEO Jack Belsito has left his role as managing partner at brand advisor First Beverage Group to begin a new venture called BGA. Belsito told BD that the company is in the development stage.
Shake Shack has named former Coca-Cola executive Lori George Billingsley to its board of directors.
Coca-Cola announced three new vice presidents on Oct. 20. They are Felix Poh, who oversees strategy and corporate development; Neeraj Tolmare, who is global chief information officer; and Mark Westfall, who is chief services officer with the Platform Services unit.
PepsiCo Global Chief Compliance and Ethics Officer Marjorie De La Cruz is leaving the company to become chief legal officer at Chobani.
Former Cott and NewAge CEO Brent Willis has been charged by the US Securities and Exchange Commission for allegedly exaggerating the development of NewAge’s CBD beverage portfolio to pump the company’s stock price. An attorney for Willis told MJBizDaily that Willis will fight the charges and expects to prevail in court.
© 2022 Beverage Digest.
Design, CMS, Hosting & Web Development :: ePublishing