Beverage Digest. Premium insight, analysis, and data since 1982.
Subscribe
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Subscribe Now
  • Home
    • Home Page
    • Join our email list!
    • Leadership Team
    • A Message From the Editor & Publisher
    • Contact Us
  • Podcast
    • The Breeze Podcast
  • Fact Book
    • New! Fact Book 30th Edition
    • Purchase Historical Fact Books
  • Newsletter
    • Subscribe
    • Renew
    • Newsletter Archive
    • Topic Browser
    • Newsletter For Your Entire Company
    • Newsletter For Your Team
  • Territory Maps
    • NEW! KDP System
    • Download Your Keurig Dr Pepper System
    • Purchase The Coke and Pepsi Systems
    • Renew Your Coke and Pepsi Systems
    • Download Your Coke and Pepsi Systems
    • Purchase Historical System Books
  • Events
    • Future Smarts 2025
    • Past Events
      • Future Smarts 2024
      • Future Smarts 2023
      • Future Smarts 2022
      • Future Smarts 2021
      • Future Smarts 2020
      • Future Smarts 2019
  • Awards
    • Awards 2025
    • Past Awards
      • Awards 2024
      • Awards 2023
      • Awards 2022
      • Awards 2021
      • Awards 2020
      • Awards 2019
  • Sponsors
    • Ready To Connect?
    • Sponsor Showcase
Home » Pickleball Craze Draws Beverage Gold Rush
To access the full article, Subscribe today.

Pickleball Craze Draws Beverage Gold Rush

‘Dink’ Latest Example of Beverages Targeting Exploding Pickleball Community

April 6, 2023

The exploding popularity of pickleball in the US has created a gold rush for beverage companies looking to capitalize on the sport, which is a miniaturized version of tennis played with a hollow plastic ball, oversized ping-pong-like paddle, and bespoke set of rules. A large part of the appeal of pickleball is the democratic nature of the game, which proponents say draws a diverse group of players from across the spectrum of age and athletic ability. That reach, coupled with the social nature of pickleball, is good for consumer packaged goods brands, too, say Pennsylvania craft beer brewers and beverage co-packers Joe and Abby Feerrar. The husband-and-wife team is launching what they believe to be the first non-alcoholic ready-to-drink beverage created with pickleball players specifically in mind. “Dink,” named for the shot that is a staple of the small-court game, will debut this weekend at a pickleball event...

Insights Alcohol Launches Latest Insights




preview-banner-top preview-banner-bottom

Popular Stories

  • Keurig Dr Pepper Can Terminate Distribution Deal With Reyes, Texas Judge Rules

  • Cover-2025-09-Web.jpg

    What's Next: PepsiCo US Beverages CEO Krishnan Details Plans for Poppi

The Breeze with Beverage Digest

An original podcast that brings you into the kinds of conversations that we have here every day at Beverage Digest.
Listen

Latest News

  • Pricing Watch: July 4 CSD Deals Suggest Tapered Promotional Activity

  • Cover-web.jpg

    Emerging Category: Hemp Beverage Expo Highlights THC Green Rush, Risks, Opposition

  • Protein Shake Category Powers on. Fairlife Only ‘Scratched the Surface,' Exec Says

  • 40 Years Ago, Coke 'Blinked'

  • Keurig Dr Pepper Can Terminate Distribution Deal With Reyes, Texas Judge Rules

Beverage-Digest
  • Contact Us
  • Privacy Policy
  • Terms Of Use

© 2025 Beverage Digest.
Design, CMS, Hosting & Web Development :: ePublishing

Follow us on social media