New American Beverage CEO Ready to ‘Keep Building’ on Successes
Critics ‘Aren’t Staying Static,’ Keane Says
September 14, 2023
When Kevin Keane joined the American Beverage Association in 2005 as SVP of policy and public affairs, industry issues were well focused on a single category. “We were talking largely about soda pop,” he recalled last week in an interview after being named the U.S. trade group’s CEO late last month. “Now there are so many different products that we're ...