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Nestlé USA Acquires Essentia in Pivot to Premium

After Shedding Broader Portfolio, Distribution Strategy Unclear
March 18, 2021

After Shedding Broader Portfolio, Distribution Strategy Unclear. 

On March 5, Nestlé USA announced the acquisition of premium alkaline water brand...


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Sports Drinks Sprint

Two-Horse Race Now Frenzy of Competition
March 3, 2021
Twenty years after PepsiCo’s transformational acquisition of Gatorade, an emerging field of challengers is emboldened by BodyArmor’s success. The US sports drink category has become one of frenetic energy.
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BodyArmor Plays Coy As Coke Confirms Intent To Buy

Will FTC Require Powerade Divestiture?
March 3, 2021

Coca-Cola intends to acquire a controlling stake in fast- growing sports drink brand BodyArmor. BodyArmor Co-Founder and Chairman Mike Repole issued a statement dampening the news. One might conclude by Repole’s and Quincey’s comments that negotiations are ongoing...


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Coca-Cola Plans to Acquire ‘Controlling’ Stake in BodyArmor

Coke Confirms Pre-Acquisition Notice Filed With FTC
February 19, 2021

Updated Feb. 19, 2021 at 2:15 pm   

Coca-Cola has notified US anti-trust regulators that the company plans to acquire a controlling stake in fast-growing sports drink brand BodyArmor, Coke has confirmed to BD. Timing and terms of the pending transaction have...


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PepsiCo Goes Beyond Meat in Search of Plant-Based Foods Expertise

Adds R&D Capability, Credibility in Fast-Growing Food and Beverage Category
February 3, 2021
Last week, PepsiCo announced a joint venture with alternative burger maker Beyond Meat “to develop, produce and market innovative snack and beverage products made from plant-based protein.” The JV will be called The PLANeT Partnership. While the two companies...
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