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Home » Topics » Deals

Deals
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Territory Changes and Deals: August 30, 2023

August 30, 2023
Collection of key deals from around the industry so you don't miss a beat...
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Promotions: July 4 Soda Deals Blunted Compared to 2022

Green Sheet Details Promotional Holiday Pricing in Five Markets
July 12, 2023

US consumers paid more for promoted carbonated soft drinks during this year’s Fourth of July holiday than last year at five chains surveyed by BD. Using store promotional circulars, BD compiled promotions at stores in Chicago, Los Angeles, Louisville, Idaho Falls, and Miami, comparing them to deals from last year’s flyers. Both periods included the federal July 4th holiday. The Green Sheet with this story compiles promotions culled from the...


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Territory Changes and Deals: May 10, 2023

May 10, 2023
Collection of key deals from around the industry so you don't miss a beat...
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Territory Changes and Deals: April 19, 2023

April 19, 2023
Collection of key deals from around the industry so you don't miss a beat...
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Opening Thoughts: March 2, 2023

March 2, 2023
Back in my Bloomberg News days a decade ago, a colleague and ex-options trader, who was often intrigued by health and profit hacks, brewed a cup of Keurig coffee one morning and whisked it with grass-fed butter. He extolled the virtues of the concoction for both health and mental acuity. He believed it gave him the kind of physical edge that folks on Wall Street and Silicon Valley are forever striving to unlock.

Before long, seemingly everyone looking for an edge was talking about that trend and the brand fueling it, Bulletproof. Founder David Asprey had been energized by the yak-butter tea he drank during a meditation excursion in Tibet. Asprey introduced US consumers to grass-fed butter coffee by way of Bulletproof in 2013. The company included a healthy fat called MCT oil to provide energy to the brain and body. Bulletproof became a cornerstone of the keto diet fad, a modern on a low-carb diet. Keto encouraged consumption of quality fats and protein.

Bulletproof sold plenty of coffee beans, pods, and MCT oil. However, the company’s ready-to-drink offering, launched in 2017, hasn’t caught on and may have been too late, despite the brand’s keto-on-the-go promise. Instead, Super Coffee has dominated the MCT-infused keto coffee space. A 2018 appearance on Shark Tank, investments from the likes of NFL quarterback Aaron Rogers and pop star Jennifer Lopez, and a 2020 national distribution partnership with Anheuser-Busch has propelled that brand to the forefront.

That’s why Starbucks’ launch of olive oil infused coffees at a cafe in Italy is especially eye-catching. Called Oleato, the barista-prepared drinks — in hot and iced forms — appear to take cues from the MCT coffee craze, although Starbucks’ pitch is all about mouthfeel. “The alchemy of Starbucks arabica coffee and premium Partanna extra virgin olive oil (EVOO) creates an entirely new experience, taking on a depth and dimension that simply must be tasted to be believed,” the company’s website states. The drinks are headed to California in the spring.

As I tweeted last week, Oleato is just the kind of innovation that could one day jump to the RTD market by way of Starbucks’ JV with PepsiCo. That successful partnership has...


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Territory Changes and Deals: March 2, 2023

March 2, 2023
A collection of key deals from around the industry so you don't miss a beat...
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Pepsi Buffalo Rock Adds Counties to Landmark KDP Distribution Agreement

February 1, 2023

Bottler Also Executing $300M Optimization Plan

Pepsi and Dr Pepper bottler Buffalo Rock has added 10 east Alabama counties to its landmark 2020 deal with Keurig Dr Pepper to pick up brands including...


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Territory Changes and Deals: February 1, 2023

February 1, 2023
A collection of key deals from around the industry so you don't miss a beat...
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Territory Changes and Deals: January 12, 2023

January 12, 2023

A collection of key deals from around the industry so you don't miss a beat...


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Keurig Dr Pepper, Nutrabolt Look to ‘Supercharge’ Energy Category with C4

KDP CEO Says Investment, Distribution Deal to Unlock C-Stores, Cold Placements
December 19, 2022

Keurig Dr Pepper followed its surprise $50 million November investment in
 Athletic Brewing with a far larger deal in December – an $863 million investment in C4 performance energy drink maker Nutrabolt. KDP also becomes Nutrabolt’s long-term sales and distribution partner. While ready-to-drink C4 ...



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