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Energy Drinks: Monster, Red Bull Underperform U.S. Category in Nine-Month Data

Category Continued to Soften
November 7, 2024

Celsius Takes Revenue Hit. KDP-Aligned C4 and Soon-to-Be-Owned Ghost Outperform.

Molson Coors Now Controls Zoa. Alani Nu Breaks Out.

US Energy drink leaders Monster and Red Bull underperformed the category at retail for the first nine months of this year, according to BD data. Monster posted a -1.9% volume decline and a -1.6% dollar decline. Red Bull volume sales fell -3.8% as dollar sales grew +2.8%. The two brands, which make up more than half of category volume, lagged a US energy category that posted volume and dollar sales


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California Judge Dismisses Reyes Coke Challenge of KDP Distribution Termination

Reyes Vows to Pursue its ‘Rights.’ Will Appeal.
October 3, 2024

A California judge has dismissed a lawsuit by Reyes Coca-Cola Bottling seeking to force Keurig Dr Pepper to renew an agreement for the distribution of Dr Pepper products in the state. The judge agreed with...


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Territory Changes and Deals: Coke/Bacardi, PepsiCo/Carlsberg, Reyes/MAB, KDP/AShoc, and More.

September 19, 2024
Collection of key deals from around the industry so you don't miss a beat...
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Analysis: Fairlife Acquisition 'Bright Spot’ For Coca-Cola

Fairlife Core Power Far Outpaces Protein Shake Category
September 19, 2024

Meanwhile, PepsiCo’s Muscle Milk Refocuses Within Growing Category.

Bernstein Analyst Callum Elliot recently dug into Coca-Cola’s Fairlife dairy business as it generates billions of dollars in earnings charges from earn outs related to...


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Cover

Q&A: Celsius CEO Says Pressured Energy Consumers Aren’t Fleeing Category

While Consumers Spending Less, Category Still Delivers Value, John Fieldly Says
September 19, 2024

Brand Looks to Help C-Stores Attract Traffic.

As PepsiCo Partner, Fieldly Sees ‘Massive’ Foodservice Opportunity.

While Even ’More Optimistic’ on International Expansion, Will Remain ‘Methodical.’

No. 3 energy drink maker Celsius hasn’t been immune to the intensifying slowdown this year in the US energy drink market. The company’s volume and dollar sales growth rates that were in the


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Territory Changes and Deals: September 5, 2024

September 5, 2024
Collection of key deals from around the industry so you don't miss a beat...
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Territory Changes and Deals: August 22, 2024

August 22, 2024
Collection of key deals from around the industry so you don't miss a beat...
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Noteworthy Launches: July 16, 2024

July 16, 2024

A Rockstar branded vodka canned cocktail is available in Canada. Rockstar Vodka contains 6.9% alcohol by volume.


Coca-Cola’s BodyArmor brand and Dude Perfect have teamed up for a limited time summer flavor called Perfect Pop. BodyArmor is the official sports drink of Dude Perfect, a sports and comedy group that gained a wide following by posting videos of...


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Territory Changes and Deals: July 16, 2024

July 16, 2024
Collection of key deals from around the industry so you don't miss a beat..
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Territory Changes and Deals: June 20, 2024

BlueTriton, Primo Water, Advantage Solutions, L.A. Libations, Athletic Brewing, PepsiCo Beverages North America, Coca-Cola India, and More
June 20, 2024
Collection of key deals from around the industry so you don't miss a beat..
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