On March 11, PepsiCo announced an agreement to buy Rockstar Energy for $3.85 billion plus $700 million worth of tax benefits payable over 15 years (BD Email News Alert 3/11/20). Aside from the opportunity to grow Rockstar...
Beverage incubator LA Libations has sold a 49% investment stake to Molson Coors. The brewer wants to diversify its beverage portfolio to include more non-alcoholic offerings as beer sales lag. Coca-Cola had a 25% stake in LA Libations before
PepsiCo has signed a letter of intent to purchase independent Pepsi bottler Bridge 2 Bridge Beverages, based in Bremerton, Washington west of Seattle. The acquisition of the
We wanted to know more about Coke Tullahoma’s recent sale of its Tennessee and Kentucky franchise territories to Great Lakes Coca-Cola, which is owned by Chicago-based soft drinks and beer distributor Reyes Holdings. So we called...
PepsiCo has agreed to purchase CytoSport, the maker of Muscle Milk protein shakes, from Hormel Foods for $465 million. The deal comes less than five years after Hormel paid
Cott has sold its RC Cola concentrate and international licensing business to Refresco for $50 million. Refresco, meanwhile, simultaneously flipped the RCI International business to an entity called RC Global Beverages.
On Dec. 20, Dirty Lemon parent company Iris Nova announced $15 million in seed funding that includes a minority investment by Coca-Cola. Coke’s Venturing & Emerging Brands unit has paid close attention to Dirty Lemon. The brand gained attention for its unique go-to-market strategy, which founder and CEO Zak Normandin has named c-commerce, or “conversational commerce.”
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