Few Volume Bright Spots for Coke in 2020. More Than 1 Billion Unit Cases Lost
March 3, 2021
Last year, the global Coca-Cola system sold 1.3 billion fewer unit cases of beverages than in 2019, according to a regulatory filing last week. In addition, the 29 billion...
With prospects for a COVID-19 recovery improving, beverage makers are working their way back to a more normal innovation pattern in the US as retailers prepare to reset store shelves...
New Brand Pursues At-Home Drinkers in $850 Million Category
February 25, 2021
PepsiCo is entering the cocktail mixer category with a new brand called Neon Zebra. The canned product launches nationally in March to capitalize on demand by “21- to 30-year-old Gen Zs who are looking for ...
PEPSICO LAUNCHES TEEN WATER. PepsiCo has launched a new “juice water” brand for teens. Frutly has no added sugar, no artificial sweeteners, and 60 calories per...
Slowdown in Travel, Education Segments May Be Tailwind for At-Home Consumption
February 3, 2021
Data published last week by RBC Capital Markets from foodservice industry tracker Technomic provide a detailed look at where US consumers are buying food and beverage for consumption away from the home. This includes spending in everything from restaurants to jail commissaries. The largest share of away-from-home spending – more than...