Together, Coca-Cola, PepsiCo and Keurig Dr Pepper have pouring and marketing rights contracts covering 172 teams and racing tracks across the top US professional football, basketball, baseball, hockey, soccer and racing leagues (see table). PepsiCo and Coca-Cola also hold overall corporate sponsorships with five of those leagues. Virtually no soda is being poured amid the ongoing COVID-19 pandemic ...
Pandemic Stock Up Boosts Water, Sports Drinks, Tea in Q1
June 9, 2020
The US bottled water, tea and sports drink categories all gained volume and dollars during the first quarter as the COVID-19 pandemic spurred consumers to stock up late in the period. As shown in the Green Sheet included with this issue, the
US Non-Alcoholic Beverage Industry Flexed Pricing Muscle Last Year
June 1, 2020
Annually, BD publishes estimated volume and value sales data for US liquid refreshment beverages (LRB) and carbonated soft drinks (CSD). The data included in this special issue estimates beverage consumption for all measured and unmeasured channels, including packaged retail, fountain and vending. Data for juice, tea, coffee and dairy categories focus on single-serve, direct-store-delivered beverages and generally do not include warehouse-delivered or refrigerated products by Coca-Cola, PepsiCo and Keurig Dr Pepper. CSD estimates in this report include traditional soft drinks and energy drinks, which are both carbonated and share similar manufacturing and distribution methods. The fountain channel includes everything from restaurants, such as McDonald’s and Taco Bell, to sports venues.
A team that includes a former advertising contractor for Beverage Partners Worldwide and a former designer for Coca-Cola is looking to pull health-conscious consumers into the world of soda pop. United Sodas of America launched last week with all the attributes of a modern, niche brand. The following Q&A with Zupan has been edited for clarity and space:
Former CEO Responds to Recent Events, Enthusiastic About Sale.
April 14, 2020
Stevia producer PureCircle has agreed to sell a 75% stake in the company to global ingredients maker Ingredion for about 185.3 million pounds sterling ($231 million). The transaction is expected to close during the second half of this year. The announcement follows a five-month accounting probe at PureCircle and eventual management shake-up, which included the resignation of founder and former CEO Maga Malsagov. Ingredion will appoint...
US Launch in Limbo Despite Retail Pitch. Pepsi Café, too?
April 14, 2020
Back in January, Coke was busy showing US retailers its new Coca-Cola with Coffee offering in preparation for an April launch. Now it appears the plan has been delayed amid the COVID-19 crisis. While Coke declined to confirm any specific launch plans or delay, a spokesman did offer insight on the subject when asked...