Twenty years after PepsiCo’s transformational acquisition of Gatorade, an emerging field of challengers is emboldened by BodyArmor’s success. The US sports drink category has become one of frenetic energy.
Plus, Brewer Signs Deal to Distribute Coca-Cola Topo Chico Hard Seltzer
September 24, 2020
Late last year, Molson Coors replaced “Brewery” with “Beverage” in the company’s name as it looked to expand beyond alcohol “to other growth adjacencies.” Eleven months later, the company has taken the first product-related steps...Includes an infographic illustrating Molson Coors’ emerging non-alcoholic beverage activity. (PLUS: Story updated 10/1/20 with developments since original publication.)
A sports drink brand backed by cannabis producer Canopy Growth and with potential access to the beer distribution network of Constellation Brands is preparing to launch its first ready-to-drink product next month. Toronto-based BioSteel Sports Nutrition, known for its powdered pink beverage, wants to...