First Look: Program Explores Potential Alternative to ‘One-Way’ Bottles
June 7, 2022
Since late last year, Coca-Cola Southwest Beverages has run a pilot test in El Paso, Texas to determine whether the returnable glass bottle can work once again in the US. The reusable package remains a staple in some emerging Coca-Cola markets around world, providing affordability for consumers and flexibility for bottlers. BD visited El Paso this week to get an up-close look at the pilot project.
Sprite Passes Diet Coke in Top-10 CSD Ranking, Nearly Tied With Dr Pepper
May 16, 2022
Annually, BD publishes estimated volume and value sales data for the US liquid refreshment beverages (LRB) market, as well as categories including carbon- ated soft drinks (CSD), and energy drinks. The data included in this special issue estimates beverage sales for all measured and unmeasured channels, including packaged retail, foun- tain, and vending. At retail, drinks measured are generally single-serve, direct-store-delivered (DSD) beverages. The fountain channel includes restaurants, sports and entertainment venues, and other foodservice outlets. BD now includes chilled juice in this report and in the annual Fact Book (available for purchase HERE)...
While still early, there is growing evidence that leveraging established brands for new alcohol products is a winning way to break through tired or saturated categories.
As you will read in today’s issue, demand for PepsiCo’s Hard Mtn Dew appears to be outpacing the company’s ability to add distribution (story below). That’s a nice place to be and likely not by accident. PepsiCo and partner Boston Beer have launched in states where non-alcoholic Dew is already a strong seller, so there is built-in demand.
Brand ‘Turns The Page’ On Bolt24. Retains Watermelon Juice, Sea Salt
February 23, 2022
Gatorade will officially announce tomorrow the introduction of a new electrolyte drink called Gatorade Fit, which began reaching store shelves nationally this month. Gatorade Fit targets “nutritionally discerning athletes,” who avoid ...
Margin Discussion Likely Lynchpin for Retailers, Independent Bottlers
February 23, 2022
PepsiCo is considering shifting Gatorade to direct store delivery (DSD) for large format stores in the US following successful market tests, the company has confirmed to BD. “We’ve done some tests,” CFO Hugh Johnston said in an interview. “The tests have been pretty successful.” He added that a decision about whether to go wider and