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Home » Topics » Packaging

Packaging
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Territory Changes and Deals

SunnyD, Ghost, Mela, Coke United, Buffalo Rock, Ryl, Culture Pop, Milo's
May 1, 2025
Collection of key deals from around the industry so you don't miss a beat..
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Opening Thoughts: May 1, 2025

May 1, 2025

Laura and I again served as judges for a high school “Beverage Expo,” where students created hypothetical non-alcoholic beverage brands and concepts. Think science fair for budding entrepreneurs.

Each group conducted research, picked a target market, created a logo and prototype, and set pricing. They pitched their products to volunteer “investors” like us during Shark Tank like presentations. The investors handed out $1,000 mock checks. Teams that raised at least $5,000 earned an A.

We last participated in 2023. The expo is an interesting window into the teen mind from a beverage perspective. This year there were 30 teams, about half of which pitched energy drink brands. Here are some observations:

— Product names included SereniTea, Fizzin’ Tea, Summer Sip, Aura Sipstation, A-Plus, Blitz, and Georgia Peach.

— Alani Nu was one of drinks mentioned most as a competitor by energy drink teams. One student said females at the school gravitate to Alani Nu’s bright package colors and lifestyle vibe, while Celsius is associated more with fitness and athletics.

— Many entries were positioned as health-conscious. Several incorporated “fitness influencers” in their marketing plan. “Athletes” were a common target audience, even though this Atlanta-area Science, Technology, Engineering, and Mathematics school doesn’t have sports teams.

— Mango was a popular flavor this year, like one brand called Viva Mango.

— While matcha was popular two years ago, we saw only one matcha product this time and it was an energy drink.

— The students generally prefer tea that is sweet and bottled, rather than unsweet or canned. After all, they are in Georgia, the home of Southern sweet tea.

— A common trend is to ask for a sip from another student’s drink. The low-tech way to avoid lips touching the can or bottle is to employ a “waterfall” technique, whereby the drink is poured into the mouth without touching or being touched by the recipient. One team had a solve for this problem — a sports cap spout.


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Briefs

BodyArmor Rebirth, McDonald's Sales Slide, Alani Nu Hits $1B, Albertsons Pushback on Tariff Hikes, Paper Wine Bottles, and More
May 1, 2025
A collection of recent developments from around the industry to keep you up to speed...
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Noteworthy Launches

Starbucks, Olipop, Primo, 7-Eleven/Arizona, Mountain Dew, Perrier, 1st Water, Ale-8-One, Lipton
May 1, 2025

Starbucks and PepsiCo have launched a bottled Starbucks Frappuccino Lite extension at 100 calories and 9g of sugar per 9.5-oz bottle. (That compares to 290 calories and 43g of sugar per 13.7-oz bottle of the core Frappuccino line.) Sweetened also with sucralose, the Lite line offers flavors Sea Salt Caramel Gelato, Creamy Vanilla Gelato, and Double Chocolate Gelato. The line...


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BodyArmor Refresh main.png

Coke's BodyArmor Rolls Out Brand ‘Rebirth’ With Visual Overhaul

New Marketing to Reinforce ‘Better-for-You’ Ingredients, Sports Nutrition CEO Says
April 17, 2025
Coca-Cola’s BodyArmor division has updated the brand’s identity with new package graphics and a “cleaner” and “sharper” word mark. The refresh includes...
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Briefs: Share a Coke returns, Update on Hispanic Coke Hoax, Sports Drink and Water Performance 2024, Keurig Tests K-Rounds, Coke SW Top Bottler

April 3, 2025
A collection of recent developments from around the industry to keep you up to speed...
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Opening Thoughts: The Amalfi Coast

April 3, 2025

My wife and I got away late last month for a vacation to Southern Italy’s Amalfi Coast. I was taking some time off but couldn’t help making a few casual beverage observations.

First, when it comes to carbonated soft drinks, Coca-Cola appears to dominate the region. From the small local market near our Airbnb rental in tiny Conca dei Marini, to the trendy restaurants in mid-size Sorrento, there was always a Coke for sale. We didn’t stumble on a Pepsi until we hit a market in the much larger city of Naples.

While this was no formal survey, the disparity actually makes sense to me, knowing something about Coca-Cola’s and PepsiCo’s global strategies. PepsiCo’s global beverage expansion strategy has historically focused...


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Pepsi Beverages North America Shifts Case Pack Water Production, Delivery to Niagara

Sources: Possible Shift Coming for Independent Pepsi Bottlers, Too
February 18, 2025

PepsiCo Beverages North America has struck an agreement with contract packager Niagara for the production and distribution of Aquafina case pack bottled water in the US, PBNA has confirmed to BD. Niagara will produce...


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Territory Changes and Deals: Boxed Water, Fever Tree, and More

February 18, 2025
Collection of key deals from around the industry so you don't miss a beat..
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Tariff Watch: Expanded Aluminum Levies Draw Reaction

Trade Group Calls Change a ‘Curve Ball.’ Coke CEO Sees ‘Manageable Problem’
February 18, 2025

President Donald Trump announced last week that he will impose a 25% tariff on aluminum and steel next month while closing “loopholes and exemptions” for all US trade partners. Exemptions will be eliminated...


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