A new ad campaign from Gatorade’s Bolt24 will, for the first time, directly challenge Bodyarmor’s aura as a healthier sports drink. Starting late this month ...

PepsiCo is set to launch a new relaxation water called Driftwell later this year that was born of an internal employee contest hosted by Chairman and CEO Ramon Laguarta. The product will target what PepsiCo says is a $1 billion a year over-the-counter ...

Don’t Quit, the ready-to-drink protein drink launched last month by LA Libations and fitness guru Jake Steinfeld, is headed for 5,000 retail doors by the end of year, according to LA Libations Co-founder Danny Stepper ...  Learn how the deal came about and where the brand is headed.

For the second time in four years, PepsiCo and key bottling system executives met online instead of in person for an annual meeting to review the next year’s marketing and distribution plan. The following details of the meeting are based on information provided by multiple sources.

PepsiCo and Coca-Cola bottlers across the country report out-of-stocks on key Gatorade packages and flavors. Find out why...

Coke’s far-reaching global reorganization raises deep questions for Coca-Cola North America (CCNA). Coke will pare 17 existing global business units to nine. Plus CCNA looks to shed non-carb assets, and a new leader takes over with lessons from Latin America.

BD spoke with Keurig Dr Pepper Chief Commercial Officer Derek Hopkins about a long-term national agreement to distribute Polar Seltzer sparkling waters in the US, and more...