Liquid Youth, a brand highlighted in today's Noteworthy Launches, is part of a spate of health and wellness beverages seemingly—or explicitly—aimed at women. The collagen water is “designed to nourish your skin, hair, nails, and joints, empowering your beauty from the inside out." The drink, packed in...

The protein push continues. Beyond Meat has launched a drink called Beyond Immerse with 20g or 10g of protein, 7g of fiber, and electrolytes. The drink is packed in 12-oz sleek cans. Calories are 60 for the 10g version and 100 for the 20g version. Flavors are Peach Mango, Lemon Lime, and Orange Tangerine. The drinks are available for a limited time at the company’s

Concentrate list pricing for flagship Coca-Cola, Diet Coke, Sprite, Coca-Cola Zero Sugar and other carbonated soft drinks produced by US Coke bottlers is...

Nutrabolt’s C4 has launched a line of 2-oz energy shots in plastic bottles to compete with brands such as 5-Hour Energy. C4 Performance Energy Shots contains 200mg of caffeine, no sugar, and an amino acid trademarked as CarnoSyn Beta-Alanin that is said to boost athletic performance. Flavors are ...

Technology Boosts Coke’s Marketing Effectiveness Up to +300%

Keurig Dr Pepper Hires from Oracle, Google

Brand AI Agents Assist KDP Marketers on Packaging, Advertising, Sales

Beverage Digest hosted on-stage conversations with the global CMOs of both Coca-Cola and Keurig Dr Pepper during its Future Smarts conference in New York on Dec. 15. The thrust of the discussion centered on digital technology — including artificial intelligence — in marketing operations, data-driven...