Poppi has brought back its Cream Soda flavor as a permanent offering after the limited time offering became one of the PepsiCo-owned brand’s fastest-selling variants.

Bulletproof Coffee has launched ...

One 11 Brands has launched a new “hydration energy drink” called PHX. The brand, backed by Barstool Sports Founder Dave Portnoy, is described as a “multi-functional beverage blending 700mg of electrolytes and 200mg of natural energy from green tea.” Flavors are Peach, Lemon Lime, Watermelon Lime, Blueberry Lemonade, Wild Berry, and Orange. The drink, packed...

Coca-Cola unveiled a new marketing partnership with Disney’s Star Wars franchise. The “Coca-Cola x Star Wars: Refresh Your Galaxy” campaign features 30 limited-edition Coca-Cola package designs featuring Star Wars characters. The partnership follows Coke’s similar Marvel heroes campaign with Disney last...

Anheuser-Busch InBev has launched Phorm Energy online nationally. Flavors are Screamin’ Freedom, Blue Blitz, Orange Fury, and Grape Smash. The zero sugar drinks include...

I returned last week from a 2,000-mile motorcycle trip to a Harley-Davidson rally in Springfield, Missouri. For those interested, I ride a 2025 Street Glide Ultra. Our route took us through Tupelo, Mississippi to see Elvis’ birth home, and then to Elvis’ Graceland...