We thought we’d have some fun in today’s newsletter reminiscing about the 40th anniversary of Coca-Cola’s dramatic reversal of the New Coke formula change in 1985. Check out the story on page 11. Beverage Digest Founder Jesse Meyers writes about a meeting in Rye Brook, New York with Coke legends Roberto Goizueta and Donald Keough, where the executives confirmed the top-secret New Coke project. You can also read (and see) Beverage Digest’s original reports on the New Coke launch and the company’s reversal less than three months later.

The New Coke episode came during...

Coca-Cola unveiled a new marketing partnership with Disney’s Star Wars franchise. The “Coca-Cola x Star Wars: Refresh Your Galaxy” campaign features 30 limited-edition Coca-Cola package designs featuring Star Wars characters. The partnership follows Coke’s similar Marvel heroes campaign with Disney last...

In a flip-flop, regular Pepsi-Cola outperformed regular Coca-Cola at US retail during the first quarter of this year, according to BD data. As shown in the...