Coca-Cola has launched Sprite + Tea, which is a combination of Sprite lemon-lime soda and iced tea. The concept was based on a social media trend in which influencers and consumers cold-steep tea bags in Sprite.
Biolyte hydration drink, which bills itself as an “IV in a bottle,” has unveiled a packaging redesign. The brand also added 6,000 CVS and Walgreens locations nationwide to its distribution footprint....
PepsiCo’s Muscle Milk Declines Through Three Quarters
December 11, 2024
Coca-Cola’s Fairlife Core Power continued to lead growth in the $6 billion US protein shake category at retail for the first nine months of this year, according to BD data. The brand grew sales +39% by dollars and +29% by volume in the period, as shown in the...
Coca-Cola’s North America Operating Unit hosted executives and associates from its franchised bottling system in Las Vegas recently to discuss marketing, commercial and sales plans for 2025. The theme for the meeting was, “Above and Beyond,” as the system looks to...
Fairlife Core Power Far Outpaces Protein Shake Category
September 19, 2024
Meanwhile, PepsiCo’s Muscle Milk Refocuses Within Growing Category.
Bernstein Analyst Callum Elliot recently dug into Coca-Cola’s Fairlife dairy business as it generates billions of dollars in earnings charges from earn outs related to...
CSD Priorities to Include Minicans, Flavors, Zero Sugar.
Gatorade Will Look to Deepen Gen Z Ties. Plus, New Energy for Rockstar.
Executives and operators from PepsiCo’s North America bottling system met recently in Las Vegas to discuss market plans for 2025. Ram Krishnan, who took over in January as CEO of PepsiCo Beverages North America, urged the audience
Executives Responding to Weakness Among Lower-Income Consumers
May 8, 2024
Coca-Cola Writes Down Value of BodyArmor as Fairlife Soars.
PepsiCo: Away-From-Home Outpaced At-Home Sales in First-Quarter.
Monster’s Sacks May Leave CEO Post in 2025. U.S. Price Hike Announced.
Consumer resilience was the theme from Coca-Cola, PepsiCo, and Keurig Dr Pepper executives for the US market during their first-quarter earnings reports. That’s despite two years of persistent grocery...
Trade Show Highlights Poppi, Sparkling Ice, Lemon Perfect, and More
April 4, 2024
New York direct store distributor Big Geyser is known for helping turn aspiring non-alcoholic brands into stars by incubating them up and down the street in one of the most competitive beverage markets in the world. Brands handled by Big Geyser often graduate to the national distribution systems of Coca-Cola, PepsiCo, or Keurig Dr Pepper. Notable examples include Vitaminwater and Smartwater, BodyArmor, and Monster Energy. Even more impressive recently is Big Geyser’s ability to hold onto hot brands even after they sign national distribution deals. Recent examples are...