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PepsiCo Expands Single-Serve Portfolio in Growing U.S. Powder Market

Launches Gatorade Hydration Booster
September 19, 2024

PepsiCo launched a new single-serve electrolyte powder this week called Gatorade Hydration Booster that is billed as “all-day, always-on hydration.” The product enters a...


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Briefs: July 16, 2024

July 16, 2024
A collection of recent developments from around the industry to keep you up to speed...
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Territory Changes and Deals: Atlantic Coke, Suja Life, Cheerwine, Coke Africa, Clinton's Ditch Coop, Hop Wtr, Novelis, and More

June 6, 2024
Collection of key deals from around the industry so you don't miss a beat..
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Opening Thoughts: April 17, 2024

April 17, 2024

In case you missed the April Fool’s Day fun this month, here’s a recap of some of the beverage gags that came across our desk and social media feeds:

7-Eleven — The convenience store chain announced a sparkling water flavor based on its signature roller grill hot dog. The drink promised the “mouthwatering experience” of a 7-Eleven hot dog, including the ketchup and mustard. The gag was used to pitch a very seltzer collaboration with Miracle Seltzer.

Poppi — Gut soda Poppi teased fans with a set of licensing deals with famous candy and snack brands: Ring Poppi, Poppi-tarts,


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Briefs: April 4, 2024

April 4, 2024
A collection of recent developments from around the industry to keep you up to speed...
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Territory Changes and Deals: March 7, 2024

March 7, 2024
Collection of key deals from around the industry so you don't miss a beat..
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Noteworthy Product Launches: January 31, 2024

January 31, 2024

Hydration brand Hoist has debuted a Blaze Orange flavor in collaboration with outdoor lifestyle brand Realtree.

Tablet water enhancer Waterdrop has launched a new Berry flavor.

...
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Noteworthy Product Launches: January 18, 2024

January 18, 2024

Lemon Perfect has launched a 15.2-oz bottle for a suggested retail price of $2.29. The brand also is adding flavors Blueberry, Coconut, and Watermelon.

Sanpellegrino has launched a new line of Zero Grams Added Sugar Italian Sparkling Drinks in flavors Blood Orange, Lemonade, Peach & Clementine, and Pomegranate & Orange for $6.99 per six-pack of 11.5-oz cans.

Suja Organic, the fresh pressed juice company that previously held a minority investment from Coca-Cola


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Briefs: January 18, 2024

January 18, 2024

A collection of recent developments from around the industry to keep you up to speed...


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Coca-Cola’s Red Tree Alcohol Unit to Launch Wine-Based Minute Maid Spiked

Multi-serve Glass Bottle Planned for Spring. Single-Serve Version to Follow. Plus: Coke Expands Lemon-Dou to India.
December 19, 2023

Coca-Cola’s Red Tree Beverages is planning a spring launch of the US alcohol unit’s first wine-based product, named Minute Maid Spiked. The drink was developed for the large percentage of legal drinking age consumers who regularly mix alcohol into non-alcoholic juice and juice drinks, including Minute Maid products, Red Tree ...


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