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Home » Topics » Mixers

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Briefs: February 1, 2023

February 1, 2023
A collection of recent developments from around the industry to keep you up to speed...
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Briefs: September 22, 2022

September 22, 2022

A collection of recent developments from around the industry to keep you up to speed...


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Opening Thoughts: August 18, 2022

August 18, 2022

The liquor store sure has changed. I popped into one last week to grab some Finnish Long Drink for our dog sitter. I left having seen the very embodiment of a trend.

A massive display of Svedka vodka sodas and teas greeted me at the door. Other floor displays throughout the store pitched bright-colored cans of premixed cocktails, like a gin and tonic from Bombay Sapphire. Newer canned spirits brands such as High Noon and Cutwater stacked the cases high and sold them – at a premium.

An entire section of shelves was permanently labeled “Ready-to-Drink.” An endcap display, big enough to incorporate a full-sized bicycle, marketed a product from craft beer trailblazer Dogfish Head (eventually acquired by Boston Beer). The display wasn’t for beer, however. It was for canned cocktails by Dogfish’s distilling unit. Even Dos Equis offered a blanco tequila ready-to-drink margarita.

I asked an alcohol distributor stocking a display about the transformation (spurred in part by consumers’ boredom with beer)...

    


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Coca-Cola Accelerates Crossover of Key Brands to U.S. Alcohol Market

Announces Simply Spiked Lemonades Today
January 25, 2022

Constellation Brands, under a new agreement with Coca-Cola, will launch a Fresca-branded canned alcoholic cocktail in the U.S. this year. Called Fresca Mixed, the ready-to-drink beverage will be spirit based, according ...


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Briefs: July 15, 2021

July 15, 2021

A collection of recent developments from around the industry to keep you up to speed...


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fever-tree-lead

Fever-Tree North America Launches Cola Mixer For Dark Spirits

North America CEO Shares Post-Covid View of On-Premise, Discusses Brand Reach
June 23, 2021

Fever-Tree, the UK-founded mixer brand, has added a cola to its US lineup of premium carbonated offerings. Named Distillers Cola, the new drink was formulated to mix with...


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Key Beverage Launches Announced As Pandemic Uncertainty Unwinds

Neon Zebra. Dr Pepper Zero Sugar. Smartwater+
March 3, 2021

Neon Zebra. Dr Pepper Zero Sugar. Smartwater+

With prospects for a COVID-19 recovery improving, beverage makers are working their way back to a more normal innovation pattern in the US as retailers prepare to reset store shelves...


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PepsiCo Launches Neon Zebra into Cocktail Mixer Whitespace

New Brand Pursues At-Home Drinkers in $850 Million Category
February 25, 2021

PepsiCo is entering the cocktail mixer category with a new brand called Neon Zebra. The canned product launches nationally in March to capitalize on demand by “21- to 30-year-old Gen Zs who are looking for ...


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Briefs: December 21, 2020

December 21, 2020

Collection of industry briefs to keep you up to speed on key developments.


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bottlers-web

Coke Bottlers Meet to Discuss 2021 Plans

Rivera Addresses North America Bottlers, Shares Vision for ‘Moonshot’
December 1, 2020

Franchise bottlers for Coca-Cola’s North America Operating Unit recently met virtually to review innovation and system execution plans for 2021. Those plans will center on growing the base business, relaunching innovation that was disrupted in 2020, and introducing “purposeful” innovation, according to multiple sources who attended...


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