Speaker Bio: Dan Werth
Dan Werth is an accomplished C-suite leader known for delivering measurable impact and transformational growth across global brands in consumer-packaged goods, beverage alcohol, and regulated industries. With over 30 years of experience, Dan excels in enterprise modernization, operational excellence, and value creation through innovative strategies and advanced technology adoption.
Key Impact Highlights
• Digital Transformation & AI Leadership. As Chief Digital Transformation Officer at Altria, Dan led an 800-person team and managed a $400M budget to overhaul legacy systems, drive cost efficiencies, and scale enterprise-wide AI solutions. By launching an AI Center of Excellence and designing a company-wide AI training program for more than 1,000 employees—including the C-suite and Board—he raised digital capabilities across the organization. His initiatives produced over $600 million in cost savings in five years and positioned Altria as a digital-forward industry leader.
• Private Equity Value Creation. At Ste. Michelle Wine Estates, Dan played a pivotal role as COO and Chief Financial & Technology Officer, driving operational independence and leading the company through a $1 billion+ private equity transaction. He built robust standalone systems, executed strategic cost reduction programs, and identified new growth opportunities that repositioned the company for global expansion.
• Growth Through Innovation & Market Expansion. Dan’s tenure at MillerCoors culminated as Chief Customer Officer, where he directed $3 billion in national sales and forged innovative partnerships with major sports and entertainment venues. He pioneered new product categories, spearheaded shopper-centric strategies, and captured significant new market leadership positions with top-tier retailers through data-driven initiatives and stakeholder engagement.
Leadership and Board Service
• Recognized for people-first leadership and a unique ability to connect financial discipline with breakthrough innovation.
• Served on multiple industry and nonprofit boards, including Stag’s Leap Wine Cellars, Col Solare Winery, Washington State Wine Commission, and Saint Archer Brewing Company.
Education & Credentials
• BBA in Accounting, James Madison University
• Executive Programs: Oxford Saïd Business School, London Business School
• Certified Public Accountant (inactive/State of Virginia)
Dan Werth’s legacy is defined by his strategic foresight, successful enterprise transformation, and the direct, lasting impact his leadership delivers to people, businesses, and shareholders alike.
