Jasmine Dadlani is the Chief Strategy Officer at McKinney.

Jasmine joined McKinney in early 2018 as Director of Strategy before being promoted to Chief Strategy Officer in late 2020. Her strategic insights have led McKinney to Little Caesars, Pampers, People’s United Bank and Stop & Shop wins.  In her 20-plus years in the business, Jasmine has worked at some of the best strategic and creative agencies, including Chiat\Day, Arnold, Deutsch, and Cramer-Krasselt. She has driven successful brand and business growth for a diverse range of clients, including Domino’s, Yellowtail Wine, Kraft, IKEA, Patrón Tequila, and Nikon. Her inspiration for consumer insights comes from a myriad of sources — from observations on the subway to the field of behavioral psychology.

Jasmine has been a voice and expert in food and beverage trends for the past decade, lecturing at NYU, Columbia, and the Institute of Culinary Education in New York, and spearheads McKinney's annual Food Trends Report.  She leverages her food expertise across many McKinney client efforts, notably for Little Caesars, where Jasmine’s strategic insights were the driving force behind the Cannes Lion-winning Super Bowl ad “Best Thing Since Sliced Bread.” 

Jasmine is a graduate of Northwestern University and continues to be actively involved in as an Executive Board member of the NYC Alumni Association.  She lives in Princeton, NJ with her husband (who is ironically the chef in the family), two talented daughters, Shreya and Jhanak, and a pandemic-inspired puppy named Fozzie.