Henrique Braun is president of Latin America for The Coca-Cola Company. Braun, who joined the company in 1996, became president of the Latin America operating unit in 2020. Prior to assuming this role, he served as president of the Brazil business unit from 2016 to 2020.

From 2013 to 2016, Braun served as the company’s President for Greater China & Korea. Before assuming this position, he was Vice President, Operations and Franchise for Mainland China, the third largest operation in the Coca-Cola system, a position he assumed in 2013.

Braun joined The Coca-Cola Company in 1996 in Atlanta, and progressed through increasing responsibilities in North America, Europe and Latin America. Those positions included supply chain, new business development, marketing, innovation, general management, bottling operations, as Braun served in regional, business unit and corporate functions.

He holds a bachelor’s degree in agricultural engineering from the University Federal of Rio de Janeiro, a master’s in industrial engineering from Michigan State University and an MBA from Georgia State University.