Reyes Coca-Cola Bottling
Bill O’Brien serves as Chief Executive Officer for Reyes Coca-Cola Bottling (RCCB), a proud West Coast bottler and distributor of Coca-Cola products operating in California and Nevada. Formed in 2017, RCCB is a division of Reyes Holdings, one of the largest privately held companies in the world and a global leader in the distribution of food and beverage products.
Bill’s passion for leading, developing and managing people has been at forefront of his 30-year career within the Coca-Cola system. Among other roles, he has served as President and General Manager of the West Operating Unit of Coca-Cola Refreshments (CCR); Vice President and General Manager of CCR’s West Region; Senior Vice President and General Manager of On-Premise Operations for Coca-Cola North America (CCNA); Senior Vice President of Commercial Leadership for CCNA’s Still Beverage Business Unit; West Region Vice President for CCNA Retail; Vice President of Sales Operations for the CCNA Food Service division; and Vice President of Sales for the West Group of Coca-Cola Food Service.
Bill joined Coca-Cola in an engineering role in the Company’s bottle and can division. He completed his undergraduate studies with a Bachelor of Industrial Engineering degree from the Georgia Institute of Technology and completed his graduate work with an MBA from Georgia State University.
Bill is actively involved in the community. In addition to volunteering with organizations like Special Olympics of Southern California, he currently serves on the Board of Directors of the Los Angeles Sports & Entertainment Commission and LA84 Foundation. He is also an avid cyclist. Bill resides in Southern California with his wife Ellen, son Aidan and daughter Brook.
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