Bill O’Brien
CEO
Reyes Coca-Cola Bottling

Bill O’Brien serves as Chief Executive Officer for Reyes Coca-Cola Bottling (RCCB), a proud West Coast and Midwest bottler and distributor of Coca-Cola, Dr Pepper and Monster products. RCCB is a division of Reyes Holdings, one of the largest privately held companies in the world and a global leader in the distribution of food and beverage products. RCCB employs over 11,000 people and operates across 10 states: California, Illinois, Indiana, Iowa, Kentucky, Michigan, Minnesota, Nevada, Tennessee, and Wisconsin. 

During his more than 30-year career within the Coca-Cola system, Bill has served as President and General Manager of the West Operating Unit of Coca-Cola Refreshments (CCR) and in several leadership roles in sales, commercial marketing, and operations within Coca-Cola North America.

Bill joined Coca-Cola in an engineering role in the Company’s bottle and can division. He earned his bachelor’s degree in industrial engineering from the Georgia Institute of Technology and his master’s degree in business administration from Georgia State University. 

Bill serves as a Chairman of the Coca-Cola Bottlers’ Sales & Services Company, Board Chair of the American Beverage Association, Board Chair of the LA84 Foundation and as an Advisory Board Member of the Los Angeles Sports & Entertainment Commission. Bill resides in Southern California with his wife Ellen and daughter Brooke. His son Aidan is currently attending the University of Notre Dame.