Rodney Sacks was born and grew up in South Africa. He graduated from Wits University in Johannesburg with a law degree and a post-graduate diploma in tax law. Rodney was the youngest attorney to make partner at Werksmans, the largest corporate law firm in South Africa. Rodney was a senior partner when he emigrated to California with his family in August 1989 after spending nearly 20 years with Werksmans. 

In 1990, a consortium headed up by Rodney and his partner, Hilton Schlosberg, acquired control of a publicly traded company, which was ultimately merged into and became known as Hansen Natural Corporation. Hansen Natural Corporation acquired the Hansen’s Natural Soda and Apple Juice business in 1992 for a purchase consideration of some $14.5 million. At that time, sales had reached $17.5 million, and the business had a total of 12 employees.    

Rodney has been Chairman and Chief Executive Officer of Hansen Natural Corporation, which changed its name to Monster Beverage Corporation in 2012, from 1990 to January 2021.  In January 2021, the Company changed the titles of Rodney and Hilton Schlosberg to be Chairman and Co-Chief Executive Officer, and Vice Chairman and Co-Chief Executive Officer, respectively. In June 2025, Rodney stepped down as co-CEO and remained chairman of the board.

Under their stewardship, Monster Beverage Corporation’s sales have grown to more than $7.5 billion, and the company employs more than 6,500 people globally.