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Cannabis

Home » Topics » Cannabis
  • June 23, 2022

    Briefs: June 23, 2022

    A collection of recent developments from around the industry to keep you up to speed...

  • June 23, 2022

    Territory Changes and Deals: June 23, 2022

    A collection of key deals from around the industry so you don't miss a beat...

  • Thc beer web
    June 23, 2022

    Q&A: Blue Moon Craft Beer Creator Keith Villa Demystifies THC Beer

    Keith Villa, the PhD brewmaster who created Blue Moon almost three decades ago
    for Coors Brewing, is credited with using that beer to help introduce scores of consumers to more flavorful craft brews. Blue Moon was a gateway brew for light beer drinkers who would eventually consume everything from IPAs to Saisons as craft beer went mainstream during 2000s. In recent years, Villa has been toiling away on his latest gateway project: cannabis- infused and alcohol-free beers. Villa’s company, Ceria Brewing, relaunched its beers with
    a new look this month after first introducing the brand in 2018. Villa uses a proprietary process to get Ceria’s beers to 0.0% ABV. Ceria’s lineup includes a Belgian-style white ale called Grainwave (Villa’s latest Blue Moon) and an IPA called Indiewave. Versions of these alcohol-free beers with psychoactive THC and non-psychoactive CBD are available at licensed marijuana dispensaries in Colorado and California, where the recreational use of cannabis is permitted. The beers have less than 100 calories per 12-oz can. A six-pack of Ceria’s alcohol- free beer sells for about $10. THC versions sell at regulated cannabis dispensaries for about $6 - $8 per can, plus taxes. Given the growing interest in low- and no-alcohol beers and cannabis-infused beverages, BD took the opportunity to discuss both segments with Villa, who runs the company with his wife Jodi Villa, who is CEO. The following has been edited for length and clarity...

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  • June 23, 2022

    Opening Thoughts: June 23, 2022

  • June 7, 2022

    Briefs: June 7, 2022

  • 3 chemistry
    February 9, 2022

    Canopy Growth’s ‘Total Mood Management’ Strategy

  • February 9, 2022

    Opening Thoughts: February 9, 2022

  • December 17, 2021

    Briefs: December 17, 2021

  • October 12, 2021

    Briefs: October 12, 2021

  • July 29, 2021

    Territory Changes and Deals: July 29, 2021

  • April 30, 2021

    Briefs: April 30, 2021

  • April 20, 2021

    Progress in Away-From-Home Consumption Key for Coke, PepsiCo

  • March 18, 2021

    Territory Changes And Deals: March 18, 2021

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