I had a great podcast conversation late last week with my friend and former Beverage Digest Publisher John Sicher to discuss a series of big industry developments in the past month. The coming Keurig Dr Pepper coffee-soda split. PepsiCo’s sale of Rockstar Energy and an additional investment in Celsius Holdings. Elliott Investment’s case for refranchising and value creation at PepsiCo. Coke shopping Costa Coffee. The ripples from these deals and actions will last for years. Check out the podcast HERE, and forward the link to colleagues or up-and-coming leaders who like to think about how these developments fit together.

To that end, we are now up and running with a new Beverage Digest Enterprise License that is proving to be popular with early adopters. I love that companies can now provide the Beverage Digest Newsletter and other products to their c-suite, management teams, and rising leaders with an easy interface and no friction.

In fact, some customers, such as beverage bottlers, have extended this market intelligence to front line workers, as a source of brand data and industry grounding that is connected to the bigger picture.

Conversations with our podcast fans revealed a hunger among young industry managers for connection between big industry developments and their day-to-day jobs. That’s where budget-friendly access to Beverage Digest comes in. We structured the Enterprise License to make the newsletter more accessible as a training, development, and intelligence tool for all employees.

Drop me an email or let us know HERE if you want to take a deeper look. We’d love to welcome your associates into the Beverage Digest community.