Monster Beverage Intent on Developing its Own Natural Hard Seltzer
Recently Announced Canarchy Deal to Serve as Alcohol ‘Springboard’
January 25, 2022
Monster beverage executives are intent on entering the hard seltzer market after all. While company leaders have talked since mid-2019 about a possible entry into the category, they have also repeatedly expressed concern since that the category was saturated. To enter the category, executives have said ...