Here's a Look at Retail Promotions During the Holiday
July 15, 2020
Beverage companies had their work cut out for them during this year’s important July Fourth selling weekend. Pricing and promotional frameworks had to be reconstructed to make up for lost immediate ...
Consumers gravitated toward bubbles during the COVID-19 pandemic, according to retail data from late March to Mid-June. The carbonated soft drink and sparkling water categories each added...
Conventional wisdom holds that consumers will trade down to private label consumer packaged goods during economic downturns such as the pandemic-driven US recession...
Sparkling water volume and dollar growth each reach +15% or more in the first quarter of this year as Coca-Cola increased its presence. Coke’s new Aha, launched in March, grabbed almost...
Coca-Cola and Keurig Dr Pepper boosted carbonated soft drink pricing in the first
quarter across all measured channels, as PepsiCo’s pricing declined. As shown in the
table ...
Carbonated soft drink demand in the US convenience retail channel grew during the week ending May 3 for the first time since early March, according to data from IRI. The data in the first table for the week ending May 3 is excerpted from a new CPG Demand Index produced by IRI. The data in the second table is excerpted from IRI’s companion CPG Inflation Tracker for the same week ending May 3...
Several recent reports by Credit Suisse Analyst Lauren Silberman and her team have outlined sales trends for the US restaurant sector during the COVID-19 pandemic. This is an important sales channel for fountain and packaged beverages. The following are highlights from the reports...
Bottlers Fight Back Against Single-Serve CSD Declines
May 6, 2020
Carbonated soft drink bottlers are facing lower margins due to a shift away from immediate consumption channels and packages such as 20-oz PET bottles to future consumption channels and packages such as 12-packs of 12-oz cans. The margin squeeze is a key reason for furloughs and job cuts at...
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