Beverage Digest. Premium insight, analysis, and data since 1982.
Subscribe
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Subscribe Now
  • Home
    • A Message From the Editor & Publisher
    • Contact Us
  • Latest Insights
  • Newsletter Issues
    • Newsletter Archive
    • Topic Browser
  • Subscribe/Renew
    • Subscribe
    • Renew
  • Data
  • Reports
    • NEW! The Coke and Pepsi Systems (Published March 2021)
    • Fact Book 25th Edition (2020)
    • Report Archive
  • Events
    • Future Smarts 2020
    • Awards 2020
    • Future Smarts 2019
    • Awards 2019
  • Sponsor
Home » Topics » Retail

Retail
%{topic} RSS Feed RSS

lead-powerade.png

Powerade to Challenge Propel, Blur Energy Category Lines With New Products

Details of Power Water, Ultra Launches
January 16, 2020

Coca-Cola’s Powerade will reassert itself in the US this year with increased marketing and advertising spending, and two major product introductions. A new Powerade Power Water will go head-to-head with PepsiCo’s Propel fitness water for the first time since Propel’s introduction 20 years ago. Like Propel, the sugar-free electrolyte- and vitamin-enhanced Power Water will target lower-impact workout occasions or casual daily hydration. The second new product, Powerade Ultra, will focus on endurance workouts ranging from triathlons to body building...


Read More
Coca-Cola_European_1

Briefs: December 17, 2019

December 17, 2019

Pepsi Café. PepsiCo has announced a new coffee-infused cola to launch in April. Pepsi Café will be sold in 12-oz slim cans in original and vanilla for a limited time. The drink comes with almost twice the caffeine of a regular Pepsi, according to the company. The product appears to...


Read More
345c

FS19 Recap: Keurig Dr Pepper CCO Derek Hopkins

Sees No Dr Pepper Move from KO, PEP; Opportunity in Energy, Hydration; Strong Allied Brand Strategy.
December 17, 2019

Keurig Dr Pepper Chief Commercial Officer Derek Hopkins has been as close as anyone to the merger of Keurig Green Mountain and Dr Pepper Snapple. Hopkins served as chief integration officer for the transaction and before that was president of Keurig Green Mountain’s US business. His experience in the global beverage industry is deep, with stints at Coca-Cola, AB InBev, Bacardi and Guiness Diageo. The following is a recap of his Future Smarts conference interview in Dec. 9 in New York.


Read More
HQA

7-Eleven Executive Reveals Blueprint for Emerging Brands

Invite-Only Internal Event Hacks Incubation Process. Store Tests Aim to ‘Break Though All the Noise’ Bombarding Consumers
November 26, 2019

7-Eleven hosted its second-annual “Brands With Heart” event to get an early and organized look at the crowded pipeline of US food and beverage startups. BD spoke to Harkness to better understand 7-Eleven’s strategy around emerging brands.


Read More

Non-Carb Category and Brand Results, First-Nine Months of 2019

Private Label Bottled Water Gains as Leaders Nestle, Coke and PepsiCo Shed Share. Tea and Sports Drink Volumes Decline
November 13, 2019

Private label offerings, which account for half of the plain bottled water market at retail, added 4 share points during the first nine months of this year, according to data tracked by BD. As shown in the Green Sheet attached to this issue,


Read More
aha3

Coca-Cola Details Launch Plans for New Aha Sparkling Water

Brand to Challenge LaCroix, Bubly, Polar; Looks to Make Up Lost Ground.Punchier Flavors, Trendy Flavors and Caffeine Lead Effort to Stand Out From Crowd
November 13, 2019

Coca-Cola has now confirmed details of its mainstream sparkling water launch, which we first wrote about in August (BD 8/29/19). Called Aha, the brand’s March debut will challenge National Beverage’s LaCroix and PepsiCo’s Bubly. Until now, Coke has resisted entering the mainstream sparkling water category with a sweeping challenger, opting instead for line extensions of Dasani and Smartwater, plus Topo Chico. Aha marks a reversal of that strategy as Coca-Cola aims to capitalize on the struggles of market leader LaCroix while slowing down the relatively unchecked growth of category disruptor Bubly. Aha’s success will depend largely on Coke’s ability to grab consumers’ attention in a crowded category that offers little differentiation between mainstream formulas.


Read More
cannabis

NACS Showcases CBD-Infused Beverages

Legal Terrain Remains Rocky as C-Store Industry Previews Green Rush
October 15, 2019

Convenience store retailers are among those looking to better understand the hectic and uncertain US market for CBD-infused beverages. A raft of CBD products from ready-to-drink coffees to relaxation shots have flooded the market since Congress legalized industrial hemp production late last year, even though the FDA hasn’t legalized CBD for use in foods and beverages. To help store owners make better sense of the market, the convenience store trade group NACS hosted CBD workshops and a “CBD Pavilion” at the organization’s annual trade show, held this year in Atlanta. The CBD display area was a first for NACS. Underscoring the challenges of the emerging category, the CBD Pavilion ...

A photo gallery with this story catalogs the 25 beverage products on display at NACS’ CBD Pavilion.


Read More
nacspepsi

NACS Innovation Spotlight: KO, PEP, KDP, Nestle

(From News Alert Published Oct. 2)
October 2, 2019

This year's NACS trade show in Atlanta, with exhibits that covered the space of almost two football fields, offered a first look at innovation being sold into retailers for 2020. The products pictured are some of the newest innovations from Coke, PepsiCo, Keurig Dr Pepper and Nestle. These products mostly launch late this year and early next year.


Read More

Briefs: August 29, 2019

August 29, 2019

A fast-paced collection of recent news from around the non-alcoholic beverage industry so you go into meetings prepared. Also a great way to feel the industry pulse...


Read More
Huel v soylent image

Trend Watch: Meal Replacement Shakes

Soylent Challenger Huel Plans US Bricks-and-Mortar Push for New RTD Offering
August 9, 2019

The meal replacement shake category is worth watching. One such purveyor, Huel, is planning a bricks-and-mortar expansion in the US, according to CEO James McMaster, who spoke to BD this week from New York...


Read More
Previous 1 2 3 4 5 6 7 8 9 10 Next

Popular Stories

  • Rise

    Uncuffed MTN Dew Launches Rise Energy Drink

  • Energy

    US Energy Category Grew +6.9% in 2020. Results by Brand.

Need data?

See our portfolio of industry reports
Browse now

Latest News

  • Keurig Dr Pepper DSD Unit Hunts Extended Reach, Efficiency

  • Beverage Sales Now Lap Start of Pandemic Pantry Loading

  • PepsiCo Leans Into Evolve Two Years After CytoSport Acquisition

  • 2 lead

    RTD Beverages Point Centuries-Old Adaptogenic Mushrooms Toward Mainstream

  • Rbc

    Report: RBC Analysts Bullish on Consumer Sector Post-Pandemic

Beverage-Digest
  • Contact Us
  • Privacy Policy
  • Terms Of Use

© 2021 Beverage Digest.
Design, CMS, Hosting & Web Development :: ePublishing

Follow us on social media