Next week, PureCircle will announce plans to extract proteins, soluble fibers and antioxidants from the same stevia leaf used to extract high-intensity sweeteners. PureCircle CEO Maga Malsagov told BD that the innovation will lower the cost of stevia sweeteners to manufacturers and boost PureCircle’s bottom line. Demand is rising for such ingredients in beverages as consumers look for increased functionality and health benefits. Sourcing protein, fiber and antioxidants from the same leaf as stevia sweeteners also will allow manufacturers to “enormously simplify” their labels, Malsagov said. PureCircle expects to become the first supplier to commercialize the new stevia leaf ingredients, starting in the

The U.S. soft drink industry got a split decision last week on two statewide ballot measures in Washington and Oregon seeking to block local governments from taxing sweetened beverages. In Washington, 55% of voters approved Measure 1634 to prohibit local excise taxes on groceries, including carbonated soft drinks. While the victory won’t reverse a 1.75-cent per ounce sugar-sweetened beverage tax already imposed this year in Seattle, it does block any increase.