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Home » Topics » Insights

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Driftwell

PepsiCo to Launch Relaxation Water in 4Q

Driftwell to Address White Space in Helping People Sleep
September 14, 2020

PepsiCo is set to launch a new relaxation water called Driftwell later this year that was born of an internal employee contest hosted by Chairman and CEO Ramon Laguarta. The product will target what PepsiCo says is a $1 billion a year over-the-counter ...


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don't-quit-wide

Don’t Quit Eyes $3.0 Billion Adult Nutrition Category

September 11, 2020

Don’t Quit, the ready-to-drink protein drink launched last month by LA Libations and fitness guru Jake Steinfeld, is headed for 5,000 retail doors by the end of year, according to LA Libations Co-founder Danny Stepper ...  Learn how the deal came about and where the brand is headed.


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coke-truck

Coke Names Operational Leaders in Global Shuffle

CEO Quincey Illuminates Need for Restructure
September 11, 2020

At an investor event hosted Thursday by Barclays, Coca-Cola CEO James Quincey said the company’s recently announced reorganization centered on...


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sports

70-Year-Old Mexican Brand Electrolit Emerges In Us

Executive Looks to Expand DSD
August 28, 2020

Electrolit, a sports drink brand produced by Mexico-based pharmaceutical company Grupo Pisa, has broken into a US sports drink market dominated by Gatorade, Powerade and Bodyarmor and is looking to expand its...


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glogo

Gatorade Shortage Spurred by Pandemic, Summer Heat

Powerade, Bodyarmor Supply Chains Also Show Signs of Stress
August 28, 2020

PepsiCo and Coca-Cola bottlers across the country report out-of-stocks on key Gatorade packages and flavors. Find out why...


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Nestlé Bottled Water Decline Persists During 1H 2020

Sports Drinks, RTD Tea Grow During COVID-19 (Green Sheet)
August 12, 2020

As Nestlé considers jettisoning most of its North American bottled water business (BD 6/23/20), national brand Pure Life and the company’s regional brands posted...


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spiked

Coke, Monster, Sparkling Ice Eye Hard Seltzer Prize

Who Will Distribute Topo Chico Hard Seltzer?
August 12, 2020

Coke’s plan to re-enter the alcohol sector raised a key question: Who will distribute the beverage in the US?


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Coca-Cola with Coffee

Coca-Cola With Coffee US Launch Now Set for 2021

July 31, 2020

Coke will launch Coca-Cola with Coffee across the US in January, the company has announced. Earlier this year, Coke was showing the coffee-infused cola to US retailers in preparation for an April 2020 launch when ...


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cans-tall

Aluminum Can...'t

Bottlers Feel Aluminum Can Shortage. New Capacity Planned for 2021
July 29, 2020

Discussions with numerous US Coke, Pepsi and independent bottling executives have confirmed an increasing concern about the availability of 12-oz and 7.5-oz (mini) aluminum cans. “Our biggest problem right now is ...


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Pandemic Upends July Fourth Pricing Model

Here's a Look at Retail Promotions During the Holiday
July 15, 2020

Beverage companies had their work cut out for them during this year’s important July Fourth selling weekend. Pricing and promotional frameworks had to be reconstructed to make up for lost immediate ...

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