Tropicana Wins Back Millions During Pandemic, Looks to Retain Gains
June 23, 2021
PepsiCo’s Tropicana juices recaptured more than 3.1 million lapsed users during the COVID-19 pandemic. In an interview, Anup Shah, VP and CMO of juice at PepsiCo Beverages North America, said a primary driver...
Green Sheet Details Corporate, Top-10 Brand Performance
June 7, 2021
Consumers continued to turn to carbonated soft drinks at US groceries and convenience stores during the first quarter of this year as many restaurants, workplaces, and foodservice venues remained closed or under limited use following the worst of the Covid-19 pandemic. At US retail, carbonated soft drink (CSD) volume...
Annually, BD publishes estimated volume and value sales data for the US liquid refreshment beverages (LRB) market, as well as categories including carbonated soft drinks (CSD), and energy drinks. The data included in this special issue estimates beverage consumption for all measured and unmeasured channels, including packaged retail, fountain, and vending. This report focuses on single-serve, direct-store- delivered (DSD) beverages. The fountain channel includes everything from restaurants, such as McDonald’s and Taco Bell, to sports venues.
Move May Open Space for Coca-Cola With Coffee ‘Pleasant Surprise’
May 25, 2021
On May 14, BD broke news of Coke’s decision to discontinue Coca-Cola Energy in the US and Canada by the end of this year. The cola-flavored energy drink didn’t perform as expected in the US after its debut a year and a half ago, just ahead of the Covid-19 pandemic. Mass...
Plus: IRI Sees Return To Parity Between At-Home And Away-From Home Food Sales
April 30, 2021
Plus: IRI Sees Return To Parity Between At-Home And Away-From Home Food Sales. Late in the first quarter of this year, US soft drink retail sales begin to cycle the impact of pandemic-related pantry loading last year. To get a baseline understanding of the extent to which elevated retail sales are sticking now that pandemic lockdowns are easing, BD compared data from the first quarter of 2021 to the first quarter of 2019 (instead of 2020).
CFO Expects Sales Growth Momentum to Offset Higher Costs For Now
April 30, 2021
CFO Expects Sales Growth Momentum to Offset Higher Costs For Now. Marketing Spend on the Rise, CEO Says. Also, ‘Happy” With Polar Seltzer Velocity. Yesterday, Keurig Dr Pepper reported first quarter organic revenue growth of +11%, which follows +6.4% growth in the fourth quarter of last year. Here's what else we learned...