Tomorrow marks the start of a new presidential administration, which will bring a new set of policy priorities with implications for the US beverage industry. As with all administrations, there will be industry alignment on some priorities, and uncertainty when it comes to others. President Donald Trump, for example, relaxed truck driver restrictions that eased the burden for beverage distributors, while also posing aluminum tariffs that increased costs for some manufacturers. Looking ahead, BD reached out to...
While Boxed Water is Better represents a small fraction of the packaged water category, the company has captured an outsized share of social media and celebrity attention since its founding in 2009. That’s in large part due to the purified water brand’s strikingly plain carton within a premium water category dominated by sculpted plastic bottles. With a package made mostly of paper, Boxed Water has helped drive the consumer conversation around packaging sustainability, an issue that will only grow in impact and importance during this decade. We spoke to Boxed Water’s Chief Marketing Officer Robert Koenen about growth prospects and how the company is coping with the COVID-19 pandemic...
Coca-Cola now says it will eliminate a net 2,200 jobs as part of a global reorganization announced in August. The eliminated positions include previously announced voluntary separations and a wave of involuntary separations starting last week, according to the company. Some employees in ...
Cuts Include 1,200 US Positions at Corporate, North America Units
December 17, 2020
Coca-Cola has informed employees internally of a wave of new job cuts this week in support of a global restructuring program announced in August. The eliminated positions include previously announced voluntary separations and now involuntary separations started this week, according to a
Rivera Addresses North America Bottlers, Shares Vision for ‘Moonshot’
December 1, 2020
Franchise bottlers for Coca-Cola’s North America Operating Unit recently met virtually to review innovation and system execution plans for 2021. Those plans will center on growing the base business, relaunching innovation that was disrupted in 2020, and introducing “purposeful” innovation, according to multiple sources who attended...
A collection of industry news to keep you in the know, including: MONSTER CREATES ‘STREET TEAM.’ Monster Beverage has hired a chief field execution officer to lead a new “street team” ...
LaCroix maker National Beverage turned in the top stock price performance so far this year among beverage companies tracked by BD. As of the Nov. 9 market close, National Beverage’s per-share stock price grew almost...
Coca-Cola’s Aha sparkling water launch has fallen behind the pace set in 2018 by PepsiCo’s Bubly introduction, according to US retail data tracked by BD. Following its March launch, Aha reached a ...