Zoa, the energy drink distributed by minority investor Molson Coors Beverage and backed by megastar actor Dwayne “The Rock” Johnson, looks to generate about $20 million in sales this year since the brand’s launch in March. According to data...
Discards ‘Rise’ in Name After Trademark Challenge by Rise Brewing
November 17, 2021
PepsiCo has changed the name of Mtn Dew Rise Energy following a judge’s trademark ruling against the company, PepsiCo confirmed to BD first last week. The new name will be Mtn Dew Energy, which drops the word ...
Category Leaders Employ Varying Pricing Strategies to Grow This Year
November 2, 2021
The top-3 US energy drink leaders all posted double-digit growth rates that outpaced the category this year while employing disparate pricing strategies, according to BD data (see table). Red Bull grew ...
Sugarless Sports, Energy Drink Options Helped Accelerate Progress
November 2, 2021
Growth in low- and no-calorie carbonated soft drinks (CSDs), sports drinks, and energy drinks in recent years has accelerated a decline in beverage calories consumed by Americans, according to ...
Hemp Rockstar, Plant-Based Starbucks Energy, Snapple Elements Reboot
October 12, 2021
This year’s NACS trade show in Chicago offered an early glimpse at innovation being sold into US convenience channel retailers for 2022. This story includes a BD slideshow of products featured at the show by Coca-Cola, PepsiCo, Keurig Dr Pepper, and Monster. Below are select highlights based on details provided by the companies and NACS....