Little Increase in Retailer Pressure Over Pricing. Promotions Remain Strategic.
March 2, 2023
Input Costs Still Elevated, Tracking Inflation. Volatility Expected.
Independent Coca-Cola and PepsiCo bottlers generally anticipate average annual retail carbonated soft drink pricing growth of between +3.0% and +6.0% during the next five years, an informal BD survey found. US CSD pricing at retail in 2022 reached almost +15.0%. Some bottlers said pricing growth will likely trend in the +7.0% to +9.0% range. Outliers predicted...
Exclusive Interview: BA Sports Nutrition CMO Matthew Dzamba
February 21, 2023
BodyArmor leaders will look to double the brand’s awareness and make it a household name now that they have completed an integration with Coca-Cola’s Powerade, BodyArmor Sports Nutrition CMO Matt Dzamba told BD in an exclusive interview. “We can't just be a brand that athletes of the Nth degree understand,” he said of BodyArmor. “So we're widening...
Pepsi and Dr Pepper bottler Buffalo Rock has added 10 east Alabama counties to its landmark 2020 deal with Keurig Dr Pepper to pick up brands including...
Category Pricing ‘Still Has Some Legs,’ Bottler Says. Category ‘Still Affordable,’ Says Another
January 12, 2023
The big story of 2022 was surprisingly low price elasticities in the US for carbonated soft drinks as manufacturers raised prices to offset runaway costs for everything from labor to packaging. At retail last year, CSD pricing jumped almost +14.8% last year, driving category dollar sales up more than...
KDP CEO Says Investment, Distribution Deal to Unlock C-Stores, Cold Placements
December 19, 2022
Keurig Dr Pepper followed its surprise $50 million November investment in Athletic Brewing with a far larger deal in December – an $863 million investment in C4 performance energy drink maker Nutrabolt. KDP also becomes Nutrabolt’s long-term sales and distribution partner. While ready-to-drink C4 ...
Deal Provides Compensation Levels Based on Extent of Bottler Brand Building
November 22, 2022
Deal Provides Compensation Levels Based on Extent of Bottler Brand Building.
Comes as Jack and Coke Launches in Mexico, Heads to U.S. Next Year.
Coca-Cola has agreed to compensate US bottlers for the extension of the company’s brands into the alcoholic beverage sector, BD has learned. The bottlers began signing agreements...