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Exclusive Q&A: Bang CEO Offers View of PepsiCo’s Performance. “Terminated Means Terminated.”

Pepsico Has Said It Remains the Exclusive Distributor of Bang in the US.
December 4, 2020

Following Bang Energy’s termination of its 10-year distribution deal with PepsiCo and subsequent lawsuit, BD requested interviews with Bang Founder and CEO John H. “Jack” Owoc and other company officials. Owoc, on behalf of Bang Energy, agreed to answer written questions by email.

Given the high interest in the sudden dispute between Bang, one of the most important energy brands to emerge in recent years, and PepsiCo, a multinational food and beverage company, Bang’s emailed responses to BD’s questions have been included below in full, unedited.


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Briefs: December 1, 2020

December 1, 2020

A collection of the most important recent industry news to keep you up to date.


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Bang Drops, Sues Distributor PepsiCo

Energy Drink Maker Claims PepsiCo Breach, Interference
December 1, 2020

A 10-year distribution agreement between Bang Energy and PepsiCo that began just eight months ago has devolved into confusion and a lawsuit. On Nov. 25, bang owner Vital Pharmaceuticals, also known as VPX, sued PepsiCo in US District Court in Florida alleging that PepsiCo has breached the agreement and interfered with Bang’s business relationships. The lawsuit, reviewed by BD, comes ...


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bottlers-web

Coke Bottlers Meet to Discuss 2021 Plans

Rivera Addresses North America Bottlers, Shares Vision for ‘Moonshot’
December 1, 2020

Franchise bottlers for Coca-Cola’s North America Operating Unit recently met virtually to review innovation and system execution plans for 2021. Those plans will center on growing the base business, relaunching innovation that was disrupted in 2020, and introducing “purposeful” innovation, according to multiple sources who attended...


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bang_pepsi

Bang Energy Terminates PepsiCo Distribution Deal Without Cause

PepsiCo Executive Calls Decision ‘Confusing’ Given Progress
November 17, 2020

Updated:  Bang Energy has cancelled its master distribution deal with PepsiCo without cause, according to a termination letter released by Bang this morning. PepsiCo's SVP of Energy Integration Eric Hanson spoke to BD about the termination in an exclusive interview ...


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FS2020

Future Smarts Virtual Conference to offer Insights On Year Ahead

Top Leaders From Coke, PepsiCo, KDP and Nestle Among Presenters
November 10, 2020

The speaker lineup for our Dec. 7 virtual Future Smarts conference is set. And it’s top-notch. We’ve recently confirmed our final addition, Henrik Jelert, who is EVP for ReadyRefresh at Nestle Waters North America. This direct-to-consumer unit has navigated higher demand for at- home beverage delivery and a slow-down in workplace consumption during the COVID-19 crisis. He and I will discuss challenges and opportunities, while looking ahead to what comes after the pandemic. We’ll also bring Molson Coors Beverage into the Future Smarts fold for the first time. . .


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Territory Changes and Deals: November 2, 2020

November 2, 2020

Collection of the most important industry deals and bottler moves within the global beverage industry.


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KDP On Offense Amid Honickman Deal

CEO Says Efficiency Beats Ownership When It Comes To DSD System
November 2, 2020

As BD has reported on extensively, Keurig Dr Pepper has made a series of moves this year in its direct-store-delivery system that hinted of a broader strategy at play. In June, KDP bought back production and distribution rights for RC Cola, A&W Root Beer, Sunkist, 7Up, Snapple and Big Red from Indiana-based Royal Crown Bottling of Evansville. At about the same time, KDP transferred ...


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trump-v-biden

Trump v. Biden: Beverage Industry Executives Weigh In

Trump Best on Free-Enterprise, Biden Best on Pandemic, Bottlers Say
November 2, 2020

Tomorrow, voters will go to the polls to elect the next President of the United States. Beverage bottlers will watch the results as closely as anyone, to assess the potential impact to the industry’s bottom line during the next four years. With that in mind, BD asked bottling system executives to answer a simple question: “Who do you hope wins the presidency, and why?”...


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Briefs: October 13, 2020

October 13, 2020

Collection of news items from around the industry to keep you up-to-speed.


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