Hard Seltzer

Briefs: October 12, 2021

October 12, 2021

A collection of recent developments from around the industry to keep you up to speed...

Opening Thoughts: October 12, 2021

Hard Seltzer Market is No Joke for Non-Alcohol Players

October 12, 2021

One couldn’t help noting the array of hard seltzer introductions shown last week at the National Beer Wholesalers Association meeting.

Sonic Hard Seltzer takes cues from the fast-food chain’s non-alcoholic limeade fountain of- ferings. Reality TV chef Gordon Ramsay’s Hell’s Seltzer, with flavors like Berry Inferno and Knicker Twist, touts the drink as ...

PepsiCo Joins Truly-Maker Boston Beer To Launch Hard Mtn Dew In 2022

Company to Create Licensed Sales and Distribution Entity to Enter US 3-Tier System

August 11, 2021

PepsiCo has collaborated with Boston Beer to develop an alcoholic product called Hard Mtn Dew to be launched in the US early next year, the companies announced Tuesday. It’s believed to be the company’s first foray into alcohol. The flavored malt beverage (FMB) will contain...

Company to Create Licensed Sales and Distribution Entity to Enter US 3-Tier System

PepsiCo, Boston Beer to Launch Hard Mtn Dew in 2022

Boston Beer to Produce. PepsiCo Creates New Sales and Distribution Entity

August 10, 2021

PepsiCo has collaborated with Boston Beer to develop an alcoholic product called...

Sparkling Ice Tests Stevia

Talking Rain Executives Discuss Decision to Expand Flagship Beyond Sucralose

July 29, 2021

Talking Rain, maker of sucralose-sweetened Sparkling Ice, is testing an extension of its flagship brand sweetened with stevia. The new Sparkling Ice Superfruit, which the company describes as “full flavored” with “sweetness from nature,” contains...

Blurred Lines: Topo Chico Hard Seltzer Off to Promising U.S. Start

Brand Breaks Top 10 at Retail. Distributor in Goldman Sachs Survey Predicts No. 3

June 23, 2021

Topo Chico Hard Seltzer, produced and marketed by Molson Coors under an agreement with Coca-Cola, continues to gain traction in the US despite a highly competitive market and signs of...

Briefs: May 25, 2021

May 25, 2021

A collection of key industry developments to keep you up to speed.

Iris Nova CEO Looks To Expand ‘Conversational Commerce’ to Alcohol Sector

May 25, 2021

Iris Nova made a name for itself selling ready-to-drink functional lemon water by text message in a process founder Zak Normandin called “conversational commerce.” The company attracted the attention of Coca-Cola, which made a minority investment two and a half years ago. Normandin later added other owned and outside non-alcoholic brands to Iris Nova’s direct-to-consumer platform, which had begun with Dirty Lemon. Now he has his sights set on the alcohol beverage business, Normandin told BD in a recent interview.