Coca-Cola’s foray into the US alcohol beverage market has spurred mixed feelings from Coke bottlers without alcohol operations as they evaluate what the development means for their businesses. Coke and Molson Coors have steadily expanded distribution and added line extensions for Topo Chico Hard Seltzer, first introduced early last year. Coca-Cola has since licensed...

Monster beverage executives are intent on entering the hard seltzer market after all. While company leaders have talked since mid-2019 about a possible entry into the category, they have also repeatedly expressed concern since that the category was saturated. To enter the category, executives have said ...

Reyes Holdings will merge Illinois-based Great Lakes Coca-Cola Bottling and California-based Reyes Coca-Cola Bottling into a single operating unit starting Jan. 1, BD has learned from multiple sources. Reyes Coca-Cola CEO Bill O’Brien will helm the combined unit as CEO and the entity will ...

PepsiCo has collaborated with Boston Beer to develop an alcoholic product called Hard Mtn Dew to be launched in the US early next year, the companies announced Tuesday. It’s believed to be the company’s first foray into alcohol. The flavored malt beverage (FMB) will contain...

Company to Create Licensed Sales and Distribution Entity to Enter US 3-Tier System

PepsiCo has collaborated with Boston Beer to develop an alcoholic product called...