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Home » Topics » Hard Seltzer

Hard Seltzer
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Boston Beer Sees Dew Alcohol Extension as Growth Rising Star

Still, Regulatory Hurdles for PepsiCo’s Blue Cloud Unit Slow Expansion
August 2, 2022

Hard Mtn Dew was a bright spot in an otherwise challenging second quarter for Boston Beer. Founder and Chairman Jim Koch said the flavored malt beverage (FMB) product, produced under a license from...


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Coca-Cola Considers Bottler Payments as Jack & Coke Joins Canned Cocktail Trend

Solutions Sought as Booze Market Taps Non-Alcoholic Brands
June 23, 2022

Coca-Cola is considering compensating its franchise bottlers in the US for company- sanctioned ready-to-drink alcohol beverages sold in bottlers’ exclusive territories, BD has learned from bottling executives. Just last week, Jack Daniel’s whiskey maker Brown-Forman and Coca-Cola announced a “global relationship” for a Jack & Coke canned cocktail to be launched in Mexico later this year. While other...


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Briefs: May 9, 2022

May 9, 2022

A collection of recent developments from around the industry to keep you up to speed...


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Briefs: March 17, 2022

March 17, 2022

A collection of recent developments from around the industry to keep you up to speed...


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U.S. Coke Bottlers Grapple With Alcohol Question and What it Means for Them

Two Camps Emerge: One Welcomes New Investment. Other Wants Direct Upside
February 23, 2022

Coca-Cola’s foray into the US alcohol beverage market has spurred mixed feelings from Coke bottlers without alcohol operations as they evaluate what the development means for their businesses. Coke and Molson Coors have steadily expanded distribution and added line extensions for Topo Chico Hard Seltzer, first introduced early last year. Coca-Cola has since licensed...


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Coca-Cola Accelerates Crossover of Key Brands to U.S. Alcohol Market

Announces Simply Spiked Lemonades Today
January 25, 2022

Constellation Brands, under a new agreement with Coca-Cola, will launch a Fresca-branded canned alcoholic cocktail in the U.S. this year. Called Fresca Mixed, the ready-to-drink beverage will be spirit based, according ...


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Monster Beverage Intent on Developing its Own Natural Hard Seltzer

Recently Announced Canarchy Deal to Serve as Alcohol ‘Springboard’
January 25, 2022

Monster beverage executives are intent on entering the hard seltzer market after all. While company leaders have talked since mid-2019 about a possible entry into the category, they have also repeatedly expressed concern since that the category was saturated. To enter the category, executives have said ...


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Reyes Holdings to Combine West Coast and Midwest Coke Bottling Operations

Merged Unit Retains Reyes Coca-Cola Bottling Name. Bill O’Brien to Helm
October 30, 2021

Reyes Holdings will merge Illinois-based Great Lakes Coca-Cola Bottling and California-based Reyes Coca-Cola Bottling into a single operating unit starting Jan. 1, BD has learned from multiple sources. Reyes Coca-Cola CEO Bill O’Brien will helm the combined unit as CEO and the entity will ...


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Briefs: October 12, 2021

October 12, 2021

A collection of recent developments from around the industry to keep you up to speed...


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Opening Thoughts: October 12, 2021

Hard Seltzer Market is No Joke for Non-Alcohol Players
October 12, 2021

One couldn’t help noting the array of hard seltzer introductions shown last week at the National Beer Wholesalers Association meeting.

Sonic Hard Seltzer takes cues from the fast-food chain’s non-alcoholic limeade fountain of- ferings. Reality TV chef Gordon Ramsay’s Hell’s Seltzer, with flavors like Berry Inferno and Knicker Twist, touts the drink as ...


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