Talking Rain has launched a Starburst line of Sparkling Ice flavors based on the taffy-like candy. The flavors are Cherry, Lemon, Orange, and Strawberry and the drink is formulated to have a “creamy, candy mouthfeel,” according to Talking Rain...

Monster, Pepsi, Gatorade Make Top-10.

Bud Light No. 2 on Alcoholic Beverage Leaderboard Amid Viral Boycott.

Plus, Subscriber Bonus: Transcript of Future Smarts Influencer Economy Panel.

Red Bull topped a list of non-alcoholic beverage brands that reaped the highest return on investment on influencer marketing in 2023. That’s according to CreatorIQ, which helps brands track and manage influencer marketing programs. The firm developed a proprietary metric called Earned Media Value (EMV) to benchmark and evaluate the effectiveness of influencer campaigns in engaging consumers. Red Bull’s

A collection of recent developments from around the industry to keep you up to speed...

Collection of key deals from around the industry so you don't miss a beat...

Coca-Cola and PepsiCo have gotten in on the early stages of a Silicon Valley startup looking to revolutionize the collection of used plastic and aluminum beverage packages at a time when US recycling rates remain persistently low. Coca-Cola highlighted its partnership with Santa Clara, California-based...