Canned Water Startup Adopts Edgy Style of Energy, Beer To Create Unique Appeal
November 11, 2020
Liquid Death, the canned water startup with heavy metal branding that promises to “Murder Your Thirst,” is getting traction. BD interviewed Cessario to delve into his unique approach to the bottled water category. While the brand might be easy to dismiss as gimmicky, Cessario is a serious entrepreneur who is looking to take sales not only from PET-packaged bottled waters, but from energy drinks and beer, too. The following has been edited for clarity and space...
PEPSI CENTER BECOMES BALL ARENA. Aluminum can maker Ball has bought naming rights for the home of the Denver Nuggets professional basketball team and the Colorado Avalanche professional hockey team. The facility, formerly called...
Industry's ‘Every Bottle Back’ Initiative Reaches 10 Cities After Year of Work
November 2, 2020
Consistent recycling messages on PET plastic bottles distributed by competing US beverage companies is now expected to rollout by early next year, according to American Beverage Association President and CEO Katherine Lugar. The effort is part of the Every Bottle Back plastic waste reduction initiative announced one year ago by Coca-Cola, PepsiCo and Keurig Dr Pepper under the direction of the ABA. The voluntary on-pack language will...
Gatorade will use Bolt24 to challenge Bodyarmor’s aura as a healthier sports drink.
Starting this month, point-of-sale and outdoor marketing in the US will tout Bolt24 as
containing..
A new ad campaign from Gatorade’s Bolt24 will, for the first time, directly challenge Bodyarmor’s aura as a healthier sports drink. Starting late this month ...
Don’t Quit, the ready-to-drink protein drink launched last month by LA Libations and fitness guru Jake Steinfeld, is headed for 5,000 retail doors by the end of year, according to LA Libations Co-founder Danny Stepper ... Learn how the deal came about and where the brand is headed.
For the second time in four years, PepsiCo and key bottling system executives met online instead of in person for an annual meeting to review the next year’s marketing and distribution plan. The following details of the meeting are based on information provided by multiple sources.