Kraft Heinz Adds Functional and Mixer Lines to Crystal Light
February 20, 2024
Introductions of powdered single-serve water enhancers continue to roll in, with significant extensions this month coming from both a notable emerging brand and a well established brand. This week, fast-growing canned water maker Liquid Death...
Plus, Subscriber Bonus: Transcript of Future Smarts Influencer Economy Panel.
Red Bull topped a list of non-alcoholic beverage brands that reaped the highest return on investment on influencer marketing in 2023. That’s according to CreatorIQ, which helps brands track and manage influencer marketing programs. The firm developed a proprietary metric called Earned Media Value (EMV) to benchmark and evaluate the effectiveness of influencer campaigns in engaging consumers. Red Bull’s
‘We Want to be the Most Approachable Energy Drink.’
Zoa Energy, launched more than two years ago by celebrity Co-founder Dwayne “The Rock” Johnson, is seeking a new equilibrium. In a category where the fastest growth is coming from brands like Celsius that appeal to women as much as men, Zoa has brightened its visual identity, slimmed down its can, taken out the sugar, and cast a wider net. “We’re normalizing...
Rapid Rehydration on Pace to Reach $2B This Year, Says Coke
September 14, 2023
Fast on the heels of the May launch of ready-to-drink BodyArmor Flash I.V., Coca-Cola’s BodyArmor Sports Nutrition unit has started shipping a new version of the drink in...
Coca-Cola launched its newest limited edition Coke Creations extension this week. Y3000 is said by the company to be “futuristic flavored” and “co-created with human and artificial intelligence.” Y3000, in both Zero Sugar and regular versions, is how a Coke of the future might taste, the company added. Coca-Cola used AI to help generate the...
As you’ll read in today’s newsletter, BodyArmor’s newest product is not a liquid. It’s a powder, packaged in a single-serve stick. The sports drink brand is the latest to add the format, which is catching on with consumers looking for convenient and highly portable functionality.
Analysts at Consumer Edge Research wrote in March that single-serve, non-ready-to-drink beverages — while small relative to the entire US non-alcoholic beverage market — were growing...
Liquid I.V. is preparing to launch a “For Kids” version of its powdered hydration multiplier, the company told BD. The electrolyte product, intended for children aged one to 12, will become available on Aug. 23. Flavors are...
Nestle-owned Nuun has introduced a non-fizzy Sport Hydration Electrolyte Powder Drink Mix that is packaged in sticks instead of Nuun’s usual tablets. The powder sticks come in...