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Briefs: October 13, 2020

October 13, 2020

Collection of news items from around the industry to keep you up-to-speed.


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ball2

Report: Us Aluminum Can Deficit to Hit 10 Billion Units

Demand To Surge Through 2025
October 13, 2020

Ball, North America’s largest aluminum can maker, estimates that shortages for the package in the US this year will top 10 billion cans, according to a Credit Suisse synopsis of the company’s Oct. 6 investor meeting. More details of what's at stake ...


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Driftwell

PepsiCo to Launch Relaxation Water in 4Q

Driftwell to Address White Space in Helping People Sleep
September 14, 2020

PepsiCo is set to launch a new relaxation water called Driftwell later this year that was born of an internal employee contest hosted by Chairman and CEO Ramon Laguarta. The product will target what PepsiCo says is a $1 billion a year over-the-counter ...


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don't-quit-wide

Don’t Quit Eyes $3.0 Billion Adult Nutrition Category

September 11, 2020

Don’t Quit, the ready-to-drink protein drink launched last month by LA Libations and fitness guru Jake Steinfeld, is headed for 5,000 retail doors by the end of year, according to LA Libations Co-founder Danny Stepper ...  Learn how the deal came about and where the brand is headed.


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virtual

Pepsi System Meets to Discuss 2021 Plans, Innovation

Company Believes ‘It’s Our Time’
September 11, 2020

For the second time in four years, PepsiCo and key bottling system executives met online instead of in person for an annual meeting to review the next year’s marketing and distribution plan. The following details of the meeting are based on information provided by multiple sources.


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Coke Announces Massive Global Restructure

(Email News Alert)
August 28, 2020

Coca-Cola just announced sweeping changes to its global organization. The strategy pares the company from 17 business units managed by four geographical groups down to nine operating units, which will...


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Nestlé Bottled Water Decline Persists During 1H 2020

Sports Drinks, RTD Tea Grow During COVID-19 (Green Sheet)
August 12, 2020

As Nestlé considers jettisoning most of its North American bottled water business (BD 6/23/20), national brand Pure Life and the company’s regional brands posted...


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Territory Changes and Deals: July 29, 2020

July 29, 2020

Unilever announced on July 23 that it would retain its Lipton ready-to-drink tea joint venture with PepsiCo...and more...


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Territory Changes and Deals: July 15, 2020

July 15, 2020

Coca-Cola Florida is planning a new...


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Pandemic Upends July Fourth Pricing Model

Here's a Look at Retail Promotions During the Holiday
July 15, 2020

Beverage companies had their work cut out for them during this year’s important July Fourth selling weekend. Pricing and promotional frameworks had to be reconstructed to make up for lost immediate ...

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