Analysts Buck Trends With Rating Boost For Coke, Downgrade For PepsiCo
February 3, 2021
AllianceBernstein re-initiated coverage of US consumer staples stocks last month under the leadership of Analyst Callum Elliot. He took over from Ali Dibadj, who was promoted to finance and strategy head in early...
Tomorrow marks the start of a new presidential administration, which will bring a new set of policy priorities with implications for the US beverage industry. As with all administrations, there will be industry alignment on some priorities, and uncertainty when it comes to others. President Donald Trump, for example, relaxed truck driver restrictions that eased the burden for beverage distributors, while also posing aluminum tariffs that increased costs for some manufacturers. Looking ahead, BD reached out to...
While Boxed Water is Better represents a small fraction of the packaged water category, the company has captured an outsized share of social media and celebrity attention since its founding in 2009. That’s in large part due to the purified water brand’s strikingly plain carton within a premium water category dominated by sculpted plastic bottles. With a package made mostly of paper, Boxed Water has helped drive the consumer conversation around packaging sustainability, an issue that will only grow in impact and importance during this decade. We spoke to Boxed Water’s Chief Marketing Officer Robert Koenen about growth prospects and how the company is coping with the COVID-19 pandemic...
With the global COVID-19 pandemic continuing to spread, Beverage Digest held the first ever virtual version of its annual Future Smarts conference. The Dec. 7 live streamed event featured 11 speakers, including executives from Coca-Cola, PepsiCo, Keurig Dr Pepper, Nestlé Waters and Molson Coors Beverage. Speakers from Coca-Cola United, Kitu Life, Lemon Perfect, and PureCircle offered insights on everything from distribution to consumer trends. Much of the day’s conversation...
A collection of industry news to keep you in the know, including: MONSTER CREATES ‘STREET TEAM.’ Monster Beverage has hired a chief field execution officer to lead a new “street team” ...
Canned Water Startup Adopts Edgy Style of Energy, Beer To Create Unique Appeal
November 11, 2020
Liquid Death, the canned water startup with heavy metal branding that promises to “Murder Your Thirst,” is getting traction. BD interviewed Cessario to delve into his unique approach to the bottled water category. While the brand might be easy to dismiss as gimmicky, Cessario is a serious entrepreneur who is looking to take sales not only from PET-packaged bottled waters, but from energy drinks and beer, too. The following has been edited for clarity and space...