Beverage Digest. Premium insight, analysis, and data since 1982.
Subscribe
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Subscribe Now
  • Home
    • Home Page
    • A Message From the Editor & Publisher
    • Contact Us
  • Join in
    • Join our email list!
    • The Breeze Podcast
  • Newsletter
    • Not Yet Subscribed?
    • Renew
    • Newsletter Archive
    • Latest Insights
    • Topic Browser
    • Multi-user License Inquiry
  • Fact Book
    • Fact Book 27th Edition (Published May 2022)
    • Purchase Historical Fact Books
  • Territory Maps
    • Not Yet Purchased?
    • Renew Your System Book
    • Download Your System Book
    • Purchase Historical System Books
    • Bottling-Related Articles
  • Alcohol
    • Blue Cloud Articles
    • Blurred Lines
    • Blue Cloud Map (Newsletter subscription only)
  • Events
    • Future Smarts 2022
    • Past Events
      • Future Smarts 2021
      • Future Smarts 2020
      • Future Smarts 2019
  • Awards
    • Awards 2022
    • Past Awards
      • Awards 2021
      • Awards 2020
      • Awards 2019
  • Sponsors
    • Sponsor Showcase
    • Request Sponsor Kit
Home » Topics » Brands

Brands
Brands RSS Feed RSS

BodyArmor Looks to Double Awareness, Become Household Brand, CMO Says

March Brings Investment Growth for Coke’s Sports Drink Brands, He Says
March 2, 2023

Bodyarmor-Powerade a ‘One-Two Punch’ Vs Gatorade With Two-Tier Pricing

BodyArmor leaders will look to double the brand’s awareness and make it a household name now that they have completed an integration with Coca-Cola’s Powerade, BodyArmor Sports Nutrition CMO Matt Dzamba told BD in an exclusive interview. “We can't just be a brand that athletes of the Nth degree understand,” he said of BodyArmor. “So we're widening the aperture and speaking to a broader audience, like gatekeepers and active adults.” He also said...


Read More

New Keurig Dr Pepper Partner Tractor Beverage Sees Organic RTD in Future

Until Then, Brand Targets C-store Channel for Fountain Agua Fresca, Soda, Frozen Drinks
January 12, 2023

CEO Says Tractor ‘Not Looking to Get into Any Battle’ With Soda Giants. 

Tractor Beverage, the maker of organic, non-GMO bubbler drinks for fast-casual restaurant chains such as Chipotle, has its eye on the ready-to-drink beverage market as part of its new partnership with Keurig Dr Pepper, Tractor CEO Kevin Sherman told BD. Initial internal discussions could begin as early as this quarter, although a timetable for any RTD decision or launch..
Read More
lead-2022-11-22.jpg

Coke Agrees to Share Profit From Alcohol Extensions With U.S. Bottlers

Deal Provides Compensation Levels Based on Extent of Bottler Brand Building
November 22, 2022

Deal Provides Compensation Levels Based on Extent of Bottler Brand Building.

Comes as Jack and Coke Launches in Mexico, Heads to U.S. Next Year.

 

Coca-Cola has agreed to compensate US bottlers for the extension of the company’s brands into the alcoholic beverage sector, BD has learned. The bottlers began signing agreements...


Read More
elastic-bottle.jpg

BD Talks to Soft Drink Bottling Experts About Planning for Future. Soft Drink Prices 'Not Inelastic.'

Plus, Bottlers Should Consider Beer Distribution
November 9, 2022

Bottling executives within the US Coke and Pepsi soft drink systems have experienced a business environment during the past three years like no other in their tenures. A global pandemic shut down most fountain sales and drove consumers to retail, where a sudden sales spike stretched infrastructure and workforces. Then supply chain disruptions forced bottlers to...


Read More
2-electrolit-lead.jpg

Electrolit’s New Global CEO Targets $1B in Shipment Revenue by 2024

Category Challenger to Evolve From ‘Great Product to a Lifestyle Brand’
September 7, 2022

Pisa Pharmaceuticals has hired former Red Bull marketer Christian Patiño Webb as CEO of the company’s Electrolit “instant hydration” business globally. He will be based in Houston and report to Pisa’s board of directors. His background in the consumer packaged goods industry includes...


Read More
air-up-large.jpg

Closer Look: Air Up Promises “Scent-Flavored” Water

Spoiler: The PepsiCo-Backed ‘Retronasal Smell’ Technology Works
August 18, 2022

BD recently wrote about the U.S. launch of Air Up, the German maker of a refillable bottle that uses pods to flavor plain water by smell instead of taste. PepsiCo is an investor in the company, which describes its technology, based on a scientific concept called “retronasal smell,” this way: “The flavored air travels from your mouth up to your olfactory center, where it’s perceived as flavor.” From packaging to materials, Air Up embodies an assortment of beverage trends that resonate with Gen Z and Millennial consumers: Healthfulness, design, personalization, technology, and sustainability. To better understand the Air Up offering, BD bought and used the product, which the...


Read More
godot-lead

Store Brand Soft Drinks Show Signs of Life as Inflation Persists

Meanwhile, Pepsi Faces Turbulence in Latest Soda Results at Retail
August 2, 2022
As consumers face unprecedented 40-year-high price inflation for everything from gas to groceries, beverage industry watchers have kept their eyes on an important canary in the coal mine for branded drinks – growth in private label offerings. When consumers’ bank accounts are pressured, they look to lower-priced store brands to stretch the grocery budget. This year had been different, as shoppers for many...
Read More

2022 Concentrate Pricing for Major CSD Brands in U.S. Up as High as +8.0%

Pepsi Adds Mid-Year Hikes for Brisk Concentrate, and Finished Rockstar, Bang
June 7, 2022

Concentrate pricing for major soft drinks brands including Coca-Cola, Pepsi-Cola, and Dr Pepper rose in the US by between +6.4% and +8.0% in 2022 compared to 2021, according to pricing memos obtained by BD. Coca-Cola Classic, Diet Coke, Sprite, and Coke Zero Sugar rose...


Read More

Soft Drinks at Retail: Q1

Private Label CSDs Fails to Make Inroads Amid Inflationary Crisis
June 7, 2022

Private label carbonated soft drinks (CSD) at US retail were unable to make progress in the first quarter of this year even though shoppers are facing unprecedented inflation at the grocery. As shown in the table, Private label CSD dollar sales barely grew in a category that was up more than...


Read More
fact-book-issue-header

2021 All-Channel Results: Post Pandemic CSD Category Notches First Volume Gain in 17 Years

Sprite Passes Diet Coke in Top-10 CSD Ranking, Nearly Tied With Dr Pepper
May 16, 2022

Annually, BD publishes estimated volume and value sales data for the US liquid refreshment beverages (LRB) market, as well as categories including carbon- ated soft drinks (CSD), and energy drinks. The data included in this special issue estimates beverage sales for all measured and unmeasured channels, including packaged retail, foun- tain, and vending. At retail, drinks measured are generally single-serve, direct-store-delivered (DSD) beverages. The fountain channel includes restaurants, sports and entertainment venues, and other foodservice outlets. BD now includes chilled juice in this report and in the annual Fact Book (available for purchase HERE)...


Read More
Previous 1 2 3 4 5 6 7 8 9 10 Next

Popular Stories

  • Judge Orders Ousted Bang CEO to Turn Over Social Media Accounts [Documents]

  • 1 liquid iv

    Unilever-Owned Liquid I.V. Focused on $1B Brand Status

The Breeze with Beverage Digest

An original podcast that brings you into the kinds of conversations that we have here every day at Beverage Digest.
Listen

Latest News

  • Judge Orders Ousted Bang CEO to Turn Over Social Media Accounts [Documents]

  • Non-Carb Retail Results: 2022

  • 1 lead b

    Expo West Fertile Ground for Next Growth Trends

  • 1 liquid iv

    Unilever-Owned Liquid I.V. Focused on $1B Brand Status

  • Lead

    Expo West 2023: Live Updates

Beverage-Digest
  • Contact Us
  • Privacy Policy
  • Terms Of Use

© 2023 Beverage Digest.
Design, CMS, Hosting & Web Development :: ePublishing

Follow us on social media