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Headwinds for Coke, PepsiCo, KDP in 2025

What We Learned From First-Quarter Earnings Reports
May 1, 2025

Coca-Cola, PepsiCo, and Keurig Dr Pepper face a host of challenges in the US in 2025, ranging from declining consumer sentiment to negative policy actions. All three companies addressed the...


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Territory Changes and Deals: Reyes' KDP Appeal, Lucky Energy, Nestle Water Bids, More

April 3, 2025
Collection of key deals from around the industry so you don't miss a beat...
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cover-simply-pop

Coke to Launch Simply Pop Prebiotic Soda This Month

Introduction Comes as Segment Leaders Poppi and Olipop Spark Modern Soda Wars
February 18, 2025

Coca-Cola is forging into the fast-growing gut soda segment using its Simply juice brand, opting to go head-to-head with market leaders Poppi and Olipop instead of acquiring one of them. The prebiotic functional soda offering, called Simply Pop, will begin reaching...


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Pepsi Beverages North America Shifts Case Pack Water Production, Delivery to Niagara

Sources: Possible Shift Coming for Independent Pepsi Bottlers, Too
February 18, 2025

PepsiCo Beverages North America has struck an agreement with contract packager Niagara for the production and distribution of Aquafina case pack bottled water in the US, PBNA has confirmed to BD. Niagara will produce...


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Store Brand Soda Volume Down in First-Half Retail Results

Overall Private Label Consumer Goods Activity Rising at Groceries, C-Stores
October 3, 2024

Private label carbonated soft drink (CSD) volume declined -2.3% at US retail during the first six months of this year, according to BD data shown the Green Sheet with this story. While private label products make up...


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Coke, Bottlers Discuss Revised Compensation Agreement For Alcohol

PepsiCo’s Blue Cloud Names New Leader Amid Stalled Expansion
January 31, 2024

Coca-Cola and the company’s US bottlers are negotiating a possible new compensation agreement for alcohol beverage extensions as the company pushes further into the sector with its Red Tree Beverages subsidiary, according to BD sources. The revised...


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Celsius, C4 Surged in 2022 as New Partnerships Portend Strong 2023

April 19, 2023
Energy drink challengers Celsius and C4, which signed investment and distribution deals last year with PepsiCo and Keurig Dr Pepper respectively, took share at...
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BodyArmor Looks to Double Awareness, Become Household Brand, CMO Says

March Brings Investment Growth for Coke’s Sports Drink Brands, He Says
March 2, 2023

Bodyarmor-Powerade a ‘One-Two Punch’ Vs Gatorade With Two-Tier Pricing

BodyArmor leaders will look to double the brand’s awareness and make it a household name now that they have completed an integration with Coca-Cola’s Powerade, BodyArmor Sports Nutrition CMO Matt Dzamba told BD in an exclusive interview. “We can't just be a brand that athletes of the Nth degree understand,” he said of BodyArmor. “So we're widening the aperture and speaking to a broader audience, like gatekeepers and active adults.” He also said...


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BodyArmor Looks to Become Household Brand, CMO Says.

Exclusive Interview: BA Sports Nutrition CMO Matthew Dzamba
February 21, 2023

BodyArmor leaders will look to double the brand’s awareness and make it a household name now that they have completed an integration with Coca-Cola’s Powerade, BodyArmor Sports Nutrition CMO Matt Dzamba told BD in an exclusive interview. “We can't just be a brand that athletes of the Nth degree understand,” he said of BodyArmor. “So we're widening...


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New Keurig Dr Pepper Partner Tractor Beverage Sees Organic RTD in Future

Until Then, Brand Targets C-store Channel for Fountain Agua Fresca, Soda, Frozen Drinks
January 12, 2023

CEO Says Tractor ‘Not Looking to Get into Any Battle’ With Soda Giants. 

Tractor Beverage, the maker of organic, non-GMO bubbler drinks for fast-casual restaurant chains such as Chipotle, has its eye on the ready-to-drink beverage market as part of its new partnership with Keurig Dr Pepper, Tractor CEO Kevin Sherman told BD. Initial internal discussions could begin as early as this quarter, although a timetable for any RTD decision or launch..
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